Product Marketing Manager - Asset Management Solutions

Waystone; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Waystone is seeking a Marketing Manager to drive product marketing across asset-servicing solutions, including fund administration and governance services, with a focus on private markets clients. Reporting to the VP for Product Marketing, you will develop compelling marketing content, enable sales, and orchestrate multi-channel campaigns that raise awareness, engage asset managers, and grow the pipeline.

Collaborating with product, commercial and operations teams, you will translate complex

Qualifications

• 5-8 years of experience in product marketing in the asset management, financial services or professional services industries.
• Strong product and cross-service marketing experience, campaign execution and project management skills, and commercial mindset.
• Experience developing marketing content and sales enablement materials.
• Excellent written and verbal communication abilities.
• Ability to simplify complex products, services, and industry topics into compelling value propositions and marketing messages.
• Strong attention to detail and organisational skills.
• Experience working with multiple stakeholders in a fast-paced environment.
• Knowledge of asset-servicing solutions such as fund administration, regulated funds solutions and compliance services is highly desirable.

Responsibilities

• Solutions marketing and positioning: refine product positioning, value propositions, and messaging; conduct market and competitor research; assist in messaging frameworks and go-to-market plans.
• Sales enablement: create materials such as overviews, brochures, case studies, FAQs; support business development opportunities.
• Campaign execution and demand generation: run multi-channel campaigns; coordinate across digital, content, events, PR, and commercial teams; support launches.
• Content and thought leadership: produce articles, videos, emails, web content, presentations, social content; partner with SMEs for thought leadership.
• Stakeholder collaboration: work with Marketing, Product, Commercial and Operations; coordinate with agencies and vendors; align product, marketing and commercial strategies.

Skills

5-8 years product marketing

Product marketing experience

Campaign execution

Sales enablement

Strong communication

Simplify complexity

Organisational skills

Asset-servicing knowledge

Education

Bachelor’s degree in marketing

Job description

Waystone is seeking a Marketing Manager to drive product marketing across asset-servicing solutions, including fund administration and governance services, with a focus on private markets clients. Reporting to the VP for Product Marketing, you will develop compelling marketing content, enable sales, and orchestrate multi-channel campaigns that raise awareness, engage asset managers, and grow the pipeline.

Collaborating with product, commercial and operations teams, you will translate complex