Product Marketing Manager - AI SaaS

JR United Kingdom; Sheffield; Remote; GBP 50,000 - 75,000; Full time

Job summary

A rapidly scaling AI SaaS company is seeking a Product Marketing Manager to lead marketing strategy and cross-functional initiatives. The role involves creating compelling messaging and positioning for a complex product, ideally suited for someone with experience in B2B SaaS environments. This is an opportunity to shape the marketing function in a scaling team focused on driving enterprise growth.

Qualifications

• 3–5 years of product marketing experience in B2B SaaS, ideally in automation, AI, or fintech.
• Experience working in or with scaleups.
• Fluency in value propositions.

Responsibilities

• Develop GTM playbooks and own key launches.
• Translate product features into compelling stories.
• Shape customer-facing content.

Skills

Product Marketing

B2B SaaS

Cross-functional Collaboration

CFO Engagement

Value Propositions

Job description

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Product Marketing Manager - AI SaaS, Sheffield, South Yorkshire

Client:

Location:

Sheffield, South Yorkshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

Job Views:

1

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

Propel are excited to be hiring a Product Marketing Manager for a rapidly scaling AI SaaS company.

Remote first - role can be anywhere in Europe

It’s a great time to join this Series B business which is in the midst of a major transformation. With a best-in-class tech stack already in place, they're now building the right marketing muscle to drive enterprise growth. That’s where you come in.

About the role

This isn’t a typical product marketing job. You’ll be the strategic glue between product, brand, and revenue – building out GTM playbooks, owning key launches, and helping enterprise finance teams understand exactly why this product is a game-changer.

You’ll work closely with product and sales to:

• Develop positioning and messaging that speaks to CFOs and AP/AR teams.
• Translate complex product features into compelling, commercial stories.
• Create core enablement assets (battlecards, one-pagers, decks, etc.).
• Launch new features and help win in competitive head-to-heads.
• Shape customer-facing content that brings real-world impact to life.

It’s a role for someone who thrives in complexity, gets a buzz from cross-functional collaboration, and wants to build real momentum in a scaling team.

About you

• You’ve got 3–5 years of product marketing experience in B2B SaaS – ideally in automation, AI, fintech, or similar.
• You love working with technical teams but think like a customer.
• You’re fluent in value propositions, not just feature specs.
• You’ve worked in or with scaleups before and understand what it means to build from the ground up.
• You’re scrappy, resourceful, and ready to get stuck in where needed.

The details

• Role can be based anywhere in Europe
• You’ll be part of a wider brand & content hub reporting into a Head of Brand and Content.

This is a team being built to do, not just plan. If you’re looking for somewhere to roll your sleeves up, shape a category, and move fast we’d love to hear from you.