Product Marketing Manager - 12-month FTC

AXA Group; Royal Tunbridge Wells; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading health insurance company is seeking a Product Marketing Manager to oversee the development of product capabilities for their private medical insurance segment. This role involves collaborating across teams, launching new products, and tracking performance to enhance customer experiences. The ideal candidate should have strong product marketing experience and the ability to communicate value propositions clearly. Competitive salary and benefits are offered.

Benefits

Competitive salary up to £45,000

Discretionary performance-based bonus

Contributory pension scheme

Life Assurance

25 days annual leave plus Bank Holidays

AXA employee discounts

Gym benefits

Qualifications

• Experience leading development and delivery of new product capabilities.
• Ability to translate marketing needs into actionable requirements.
• Past experience across Financial Services and Health activities.
• Knowledge of regulated environments.

Responsibilities

• Lead delivery of product marketing initiatives for PMI enhancements.
• Develop launch plans for new products.
• Track product performance and recommend improvements.
• Ensure Salesforce capabilities deliver superior experiences.

Skills

Product marketing expertise

Digital platforms understanding

Cross-functional collaboration

Outstanding presentation skills

Commercial understanding

Job description

We’re seeking a commercially minded Product Marketing Manager to lead the development and delivery of new product capabilities for our private medical insurance offering at AXA Health. This 12-month FTC is pivotal in ensuring that our new product platform, built on Salesforce, delivers market-leading customer and broker experiences, supports sales growth, and drives product adoption across our distribution channels.

You’ll combine product marketing expertise with an understanding of digital platforms and customer journeys to design, launch, and optimise product propositions that meet the needs of our members, brokers, and partners.

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means either attendance at one of our Tunbridge Wells, Bristol or Bournemouth office locations, visiting clients or attending industry events. We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.

What you’ll be doing:

• Lead delivery of annual priorities alongside key deliverables within our digital transformation roadmap.
• Help shape, define and deliver product marketing initiatives for PMI enhancements and new capabilities, aligned with business strategy and regulatory requirements.
• Work closely with technology, sales, and operations teams to ensure Salesforce capabilities are leveraged to deliver differentiated customer and broker journeys.
• Develop and execute launch plans for new products.
• Gather and apply customer, broker, and competitor insights to inform product positioning and ensure market relevance.
• Partner with product, digital, sales, service, and compliance teams to deliver seamless end-to-end proposition development.
• Work with Salesforce teams to understand how architecture and workflows affect ability to deliver superior customer user experiences.
• Track product performance, customer engagement, and broker adoption; recommend improvements to drive growth and retention.

What you’ll bring:

• Previous experience leading development and delivery of new product capabilities.
• Experience working cross-functionally with product and engineering teams to translate marketing and business needs into clear, actionable technical requirements.
• Ability to bridge the gap between marketing strategy and technical implementation including the ability to translate complex product features into clear customer value propositions.
• Past experience enabling different and alternative perspectives across Financial Services, Health and Wellbeing activities.
• Outstanding presentational, engagement and communication skills.
• Solid commercial understanding, ability to work in partnership with wider stakeholders.
• Good knowledge and understanding of adhering to and managing within a regulated environment.
• Track record of seeking excellence in the service we can provide to our customers.

Internal candidates are encouraged to apply for this role as a secondment opportunity through the internal careers site.

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.

What we offer:

• Competitive annual salary of up to £45,000 dependent on experience
• Discretionary company & performance-based bonus
• Contributory pension scheme (up to 12% employer contributions)
• Life Assurance (up to 10 x annual salary)
• 25 days annual leave plus Bank Holidays
• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
• AXA employee discounts
• Gym benefits

We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge.

Who we are:

At AXA Health, we help our members be the best version of themselves by providing access to health and wellbeing support for mind and body. We’re transforming our business by developing easy, efficient, digital experiences for our customers. We’re a collective of specialists passionate about helping our members flourish, whether that’s individuals and families, small businesses or huge corporates.