Product Marketing Manager

LG Electronics UK; Weybridge; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Pension

Private Healthcare

25 Days Annual Leave

Staff Discount

Subsidised Cafeteria

Job summary

LG Electronics UK is currently seeking a Home Appliance Product Marketing Manager specialized in built-in categories. This role involves leading the marketing strategies for various appliances, including refrigeration and cooktops, to enhance brand visibility and drive revenue growth.

The ideal candidate will have significant experience in B2C marketing, engaging closely with sales and product teams to launch successful campaigns that meet customer needs.

Qualifications

• 4+ years in B2C consumer goods product & brand marketing.
• Experience with large-scale campaigns and product launches.
• Ability to analyze marketing performance and derive insights.

Responsibilities

• Lead outbound marketing for the Built-in appliance category.
• Define brand positioning through competitor analysis.
• Manage marketing performance and budget allocation.

Skills

B2C marketing

Stakeholder management

Data-driven decision making

Consumer insights analysis

Budget management

Project management

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

SEO/SEM tools

Job description

At LG, we deliver products and services that make lives better, easier and happier through increased functionality, innovation and design. From home appliances and consumer electronics to air solutions and business innovation, we are committed to making life better for our consumers and customers around the world.

As a global leader, we strive for excellence in product leadership, market leadership and people leadership. Our success is driven by talented individuals who combine commercial expertise, customer focus and a passion for winning.

LG is the right place for you if:

• You are commercially astute and enjoy transforming insight into action.
• You are ambitious, highly motivated and thrive in a fast-paced environment.
• You are relationship-driven and enjoy building partnerships that deliver mutual growth.
• You are proactive, accountable and willing to challenge constructively to achieve the best outcomes.
• You are passionate about delivering exceptional customer and business results.

We're looking for a Home Appliance (HS) Product Marketing Manager — built-in category

to lead end-to-end outbound marketing for the Built-in appliance category (refrigeration, cooktops & ovens, dishwashers, etc.) and drive brand awareness and revenue growth in the UK.

• Build up target audience understanding and define their needs, wants, and local preferences
• Define brand and product value positioning through comprehensive analysis of product benefits and competitor positioning
• Build up marketing message houses to be clear on tagline, hierarchy of message, and reason to buy
• Analyse marketing performance by consumer experience journey and set up the strategic direction in terms of focused marketing channel and decide budget allocation
• Work with other marketing teams to plan the effective and efficient communication channel to achieve the target KPIs and business goal
• Accountability for the project, deadlines, and budget management
• Manage key KPIs, track monthly, and set up action plans when necessary

2. Product Launches (NPI)

• Liaise with the sales team & product team to understand business strategy and product line-up strategy
• Create and develop localised message and assets in compliance with the global brand guideline
• Conduct regular meetings with stakeholders to check progress of product launches and run the campaigns
• Play the role as a project manager of the product launch process, which starts 7 months before the target launch date
• Liaise with HQ, sales team, and product team to meet critical timelines throughout the launch cycle
• Manage PDP (Product Detail Page) creation and PIM system operations for LG.com

3. Campaign Activation

• Be in a leading position on various projects led by local or head office and proceed the project in a timely manner
• Collaboratively work with the marketing agency to deliver strategy and help them design activities to meet the purpose successfully
• Brief and deliver consistency of creative and messaging across all channels
• Manage relationship with the agency for campaign progress checks, stock verification, and scope of work setup
• Acquire final reports and provide data analysis feedback to stakeholders.
• Support localisation of various assets to deliver marketing messages effectively for all touch points
• Support consumer review campaigns: identify new models, budget & voucher code discussions, and campaign operation & management

5. Partnership & Promotion

• Set up the partnership strategy and plan for the year
• Collaborate with brand partners on activations that allow us to maximise brand exposure and gain new potential customers
• Manage relationship with partners and liaise with the internal team and partners’ team to work together
• Manage overall projects, decide schemes of promotion & timeline, and set up consumer experience of the promotion claim
• Operate the promotion and follow up the progress
• Data analysis with final results presentation

6. Event & Agency Management

• Understand business objective and role of events.
• Find suitable events (with analysis of pros & cons)
• Discussion of workscope, and arrangement of all function and project planning
• Set-up schedule, breakdown, product delivery to venue/arrangement, food/coffee coordination
• Event merchandising, offline-to-online integration, and event agendas
• Creating contents for events, posting social updates, sending thank-you emails

7. Data-Driven Performance Management

• Track key KPIs monthly and establish corrective action plans when needed
• Optimize channel-level budget allocation and deliver ROI insights

Essential Qualifications

• Bachelor's degree or higher in marketing, business, product development, or related field (or equivalent experience)
• 4+ years in B2C consumer goods product & brand marketing; home/appliance/electronics background preferred
• End-to-end management of large-scale campaigns and product launches — strong command of timelines, budgets, and KPIs
• Ability to analyse marketing performance and derive consumer insights; comfort making data-driven decisions
• Ability to work closely with agencies and internal creative teams to turn strategy into compelling, on-brand execution
• A "people person" who thrives on stakeholder management, candid communication, and problem-solving with empathy

Preferred Qualifications

• Kitchen appliance domain knowledge: Understanding of market trends and consumer needs around cooktops, ovens, hoods, and refrigeration
• UK-/European market experience: Familiarity with key UK retailers (John Lewis, Currys, Wren Kitchen etc.) and channel marketing dynamics
• Event or Trade show experience or B2B/B2C integrated marketing experience
• Digital marketing tool proficiency: Google Analytics, SEO/SEM fundamentalsUnderstanding of subscription/D2C business models — LG is aggressively scaling this area and a candidate who grasps the implications is a strong asset

Working Hours

37.5 hours per week; however, flexibility required in order to fulfil role and responsibilities

Salary Range

Competitive

• Pension
• Private Healthcare for Employee & Family
• 25 Days’ Annual Leave (+ Public Holidays)
• Staff Discount
• Subsidised Cafeteria

Equal Ops Statement

LG Electronics U.K. Ltd is an equal opportunities employer. We welcome applications from all suitable persons regardless of race, sex, disability, religion/belief, sexual orientation or age.

Right to Work

Please note: to be considered for this role, applicants must already possess the right to work legally in the United Kingdom.