Product Marketing Manager

• Newly-created role in a fast-moving FMCG-based customer
• The opportunity to be part of healthy eating initiative nationally

About Our Client

Our client is a renowned player in the FMCG industry, operating on a large scale across the UK. Based in Northamptonshire, this company prides itself on delivering high-quality products and fostering a collaborative and supportive work environment. This new opportunity is the result of the business change in strategy to help build better diet choices as well as reduce diet-related illnesses.

Job Description

• Lead the development and execution of product marketing strategies.
• Drive demand generation activities to increase recruitment and retention of app users.
• Collaborate with cross-functional teams to drive product launches and campaigns.
• Conduct market research to identify opportunities for product growth.
• Monitor and report on product performance and customer insights.
• Develop compelling messaging and positioning for the products.
• Manage product content across various digital platforms.
• Ensure compliance with industry regulations and guidelines.
• Collaborate with sales team to develop effective sales strategies.

The Successful Applicant

A successful Product Marketing Manager should have:

• A degree in Marketing, Business, or a related field.
• Proven experience in product marketing within the FMCG industry.
• Strong understanding of digital marketing strategies and tools.
• Proven track record in growth marketing roles with real life examples of key wins.
• Excellent communication and presentation skills.
• Ability to conduct thorough market research and analysis.
• Creative mindset with a strong focus on problem-solving.
• A genuine passion and interest in healthy living and nutrition.
• Experience of scaling up a product or application.
• Comfortable attending their West Midlands offices 2-3 times a week.

What's on Offer

Starting salary of £65,000

Generous Pension

Life Insurance

Bupa Healthcare for you and your family

Income Protection

A genuinely warm and supportive working environment contributing to positive public causes.