Product Marketing Manager

Anthology Inc; United Kingdom; On-site; GBP 50,000 - 75,000; Full time

Job summary

Anthology Inc is seeking a Product Marketing Manager to drive accessibility marketing activities across their education technology solutions. This role focuses on defining customer value, collaborating across teams, and promoting Anthology's vision in the EdTech space. The ideal candidate has a background in Education or Marketing and a passion for accessibility.

Qualifications

• Excellent communication and presentation skills (both written and oral).
• Ability to thrive in a fast-paced, results-oriented environment.
• Fluency in written and spoken English at CEF B2 level or higher.

Responsibilities

• Crafting product messaging centered around accessibility.
• Researching buyer personas related to accessibility.
• Designing and producing core accessibility market collateral.

Skills

Communication

Presentation

Evangelizing Accessibility

Collaboration

Accountability

Passion for Higher Education

Education

Bachelor’s Degree in Education, Marketing or related field

Job description

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Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent, inspiring student success and institutional growth.

The Power of Together is built on having a diverse and inclusive workforce. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.

For more information about Anthology and our career opportunities, please visitanthology.

As a Product Marketing Manager, you will drive the accessibility product marketing activities across Anthology’s robust set of EdTech solutions, services, and integrations across a large ecosystem of partners, including Anthology’s flagship accessibility and inclusion tool, Ally. The Product Marketing organization has the unique responsibility of supporting Anthology’s global go-to-market execution, launching new innovations across our teaching and learning, institutional operations, and student lifecycle engagement solutions while showcasing Anthology’s vision for the future. You will define customer value proposition of our solutions in partnership with product management and sales, deliver memorable customer success stories, support the broader corporate marketing efforts to drive marketing pipeline, and highlight Anthology’s vision of a holistic set of tools and services that drive intelligent experiences across institutions.

Primary responsibilities will include:

• Crafting inspiring EdTech solution and product messaging centered around accessibility with proof points, competitive differentiation, and captivating storytelling
• Partnering with internal Subject Matter Experts to create timely and relevant thought leadership material that raises Anthology’s profile as an advocate for accessibility
• Partnering with the Anthology corporate marketing teams to support the accessibility elements within demand campaigns, host in-person and virtual events/webinars, and nurture customers through their purchasing and renewal journey
• Researching and defining buyer and influencer personas related to accessibility that identify specific pain points and goals within their institution and align those with the value of Anthology solutions and services
• Partnering with product management, sales, customersuccess managers, accessibility experts, and engineering teams to showcase our accessibility roadmap execution and market alignment
• Partnering closely with the sales enablement teams to provide and maintain market insights, product innovation, and competitive differentiation around accessibility to win more deals
• Designing and producing core accessibility market collateral including blog posts, websites pages, webinars, white papers, eBooks, infographics, data sheets, and pitch decks to support Anthology’s vision and strategy as a company related to accessibility and inclusion
• Working closely with the product management and analyst relations team to support industry analyst surveys and reports showcasing our accessibility capabilities. Continuously updating and briefing analysts on Anthology’s accessibility strategy, vision and execution
• Supporting accessibility research into competitive threats and challenges to position the value and differentiation of Anthology’s solutions and services in the evolving EdTech market
• Serving as the point of contact for Anthology product marketing accessibility activities when working with external creative agencies, services providers, and vendors
• Interfacing with customers and prospects to understand needs, pains and goals that can influence our product’s accessibility vision, direction, and marketing messaging

The Candidate:

Required skills/qualifications:

• Bachelor’s Degree in Education, Marketing or related field
• Excellent communication and presentation skills, both written and oral
• Confidence in evangelizing Anthology’s accessibility and inclusion vision and solutions
• Ability to thrive in a fast-paced, collaborative, results-oriented environment
• Self-starter with strong sense of accountability
• Passion for Higher Education, Accessibility, Inclusions, and EdTech solutions/services
• Fluency in written and spoken English at CEF B2 level or higher

Preferred skills/qualifications:

• Experience in Higher Education, either non-profit or for-profit
• Experience in Accessibility and Inclusion programs and tech solutions in Higher Education
• Experience in IT industry and software companies
• Experience as a Product Marketing professional

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employmentwithout regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.