Product Marketing Manager

Synectics Solutions Ltd; Stoke-on-Trent; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading fraud prevention company in the United Kingdom is seeking a Product Marketing Manager to drive their go-to-market strategy and support commercial teams. The ideal candidate should have proven experience in B2B product marketing, strong analytical and communication skills, and a background in fraud or risk management. This role offers a competitive salary, benefits, and the flexibility to work both in-office and remotely.

Benefits

Flexible work hours

Collaborative team environment

Competitive salary and benefits

Qualifications

• Proven experience in B2B product marketing, ideally in enterprise SaaS or fraud prevention.
• Strong understanding of the fraud/risk/security buyer landscape.
• Proven success in launching products and driving adoption in complex, technical markets.

Responsibilities

• Craft clear, differentiated messaging that articulates our value to CISOs, fraud teams and risk leaders.
• Lead the GTM strategy for new product features and launches, ensuring internal alignment and external impact.
• Develop sales tools, pitch decks, competitive battlecards, and training to support our commercial teams.

Skills

B2B product marketing

Storytelling

Analytical mindset

Communication skills

Job description

As the market leader in fraud prevention intelligence, Synectics is trusted by some of the largest financial institutions to detect, prevent, and respond to evolving threats. Our SIRA platform is underpinned by the largest fraud consortium database in the UK and combines cutting-edge machine learning and real-time intelligence to protect businesses and their customers from fraud at scale.

As we continue to expand, we’re looking for an action focused and commercially minded Product Marketing Manager to help us sharpen our positioning, create an engaging suite of materials and support our go-to-market efforts.

Why join us?

• Work When and Where Works: The autonomy to own your day, our Marketing team work in the office twice a week.

• Work with some of the brightest minds in fraud prevention and AI.

• Our company culture is important to us, we’re proud of the continuous work we put in to create an environment in which our staff can truly flourish.
• A competitive salary and a range of benefits designed to make your life easier inside and outside of work.

About The Role:

As Product Marketing Manager, you’ll be the linchpin between Product, Sales and Marketing. You’ll lead go-to-market strategy, craft compelling messaging and enable our commercial teams to win.

• Positioning & Messaging: Craft clear, differentiated messaging that articulates our value to CISOs, fraud teams and risk leaders.
• Go-to-Market Leadership: Lead the GTM strategy for new product features and launches, ensuring internal alignment and external impact.
• Sales Enablement: Develop sales tools, pitch decks, competitive battlecards and training to support our commercial teams.
• Market Intelligence: Conduct competitive analysis and win/loss reviews to inform product and marketing strategy.
• Customer Advocacy: Partner with Client Success to identify advocates and develop case studies, testimonials and reference programs.
• Content Collaboration: Work with content and campaign colleagues to create thought leadership and product-focused campaigns.

About You:

• Proven experience in B2B product marketing, ideally in enterprise SaaS or fraud prevention.
• Strong understanding of the fraud/risk/security buyer landscape.
• Proven success in launching products and driving adoption in complex, technical markets.
• Excellent storytelling and communication skills.
• Experience working cross-functionally.
• Analytical mindset with a bias for action.

Ideal Background:

• Experience marketing to financial services, e-commerce or fintech sectors.
• Background in product management, threat intelligence or fraud operations.