Product Marketing Manager

TN United Kingdom; St Albans; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Product Marketing Manager to drive growth and market penetration for its portfolio of events. This role is pivotal in crafting marketing strategies, identifying growth opportunities, and nurturing relationships within the industry. The successful candidate will collaborate closely with sales teams to align on marketing initiatives and will represent the company at key events. With a focus on audience expansion and market analysis, this position offers the chance to shape the future of high-profile shows and make a significant impact in the industry.

Benefits

Generous holiday allowance

Health screening and medical benefits

Life assurance

Contributory pension scheme

Share option scheme

Travel Season ticket loan

Electric Vehicle Scheme

Parental leave

Employee Assistance Programme

Learning and development resources

Qualifications

• Proven experience in developing marketing plans and strategies.
• Strong analytical skills to assess market opportunities.

Responsibilities

• Develop and execute marketing plans for shows and events.
• Manage relationships with industry stakeholders and represent the brand.

Skills

Marketing Strategy

Audience Growth

Relationship Management

Event Management

Market Analysis

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

CRM Software

Marketing Automation Tools

Job description

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RX Global is a leading company dedicated to building year-round communities with shared passions and purpose, fostering continuous growth for businesses and individuals. Our expertise lies in organizing high-profile events, conferences, and exhibitions across various industries, uniting communities to learn, inspire, and conduct business.

About the Role

The Product Marketing Manager is instrumental in driving the growth and market penetration for our portfolio of shows. This role entails crafting comprehensive marketing plans based on the EVP (Employee Value Proposition) and broader portfolio marketing strategies. The incumbent will determine the total addressable market size, identify growth opportunities across key industries and segments, and devise strategies for audience expansion. This position is responsible for nurturing relationships with associations, analysts, influencers, media, and industry bodies, acting as the show's onsite lead. By participating in external events and communities, the Product Marketing Manager shall deepen their industry knowledge, identify trends, and understand our visitors' and exhibitors' needs in detail. This role involves close collaboration with the sales team to align on enablement and account-based marketing (ABM) plans and acting as the customer's voice to inform our Insight programs.

This role offers a fantastic opportunity to shape the future of our shows and play a vital part in achieving our marketing objectives.

EuroBLECH is specifically targeted to the sheet metal working industry, featuring a global audience of visitors ready to invest and demonstrating a clear focus on technological excellence. In the current environment of volatile markets, it is thus the platform for international manufacturers and suppliers to the sheet metal working industry. As a vertical trade show, EuroBLECH covers the entire sheet metal working technology chain and offers the industry sector a unique marketplace for knowledge transfer, individual manufacturing solutions and worldwide business contacts.

ICE Europe is the go-to event for the international converting industry, providing an unrivalled platform for suppliers of machinery, systems, materials and accessories to meet with industry experts seeking custom product and processing solutions and with investment plans in place. As the world’s leading exhibition for the conversion of flexible, web-based materials such as paper, film, foil, and nonwovens, this show has become the main destination for this industry.

With its unique focus on manufacturing and converting of corrugated and folding carton, CCE International has made its name as a highly specialised marketplace where industry professionals look for bespoke machinery, raw materials, accessories and services for the production and conversion of corrugated, cardboard and paper.

Key Individual Accountabilities

• Develop and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy.
• Establish market size, penetration, and identify growth opportunities across key industries and segments.
• Propose and implement audience growth strategies.
• Manage relationships with associations, analysts, influencers, media, and industry bodies.
• Lead onsite at shows and represent our brand at external market/industry-specific events.
• Develop detailed visitor and exhibitor marketing plans and objectives.
• Align with the Sales team on enablement and ABM plans.
• Contribute to persona development for content and customer experiences.

Key Shared Accountabilities

• Collaborate on the creation of campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Campaign Lead.
• Outline core and campaign content needs, integrating into the content calendar plan in conjunction with the Content & Engagement Lead.
• Support budget planning and analysis alongside Portfolio Marketing Manager & Marketing Ops Manager.
• Maintain ROI and performance reporting with the Campaign Manager & MOps.
• Contribute to the event brand strategy with Portfolio Marketing Manager & Creative Manager.
• Participate in annualised portfolio planning and budgeting with PDs, MOps & Portfolio Marketing Manager.
• Assist in portfolio PR planning with Portfolio Marketing Manager.
• Input into portfolio brand development with Portfolio Marketing Manager & Creative Manager.
  

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Generous holiday allowance with the option to buy additional days
• Health screening, eye care vouchers and private medical benefits
• Life assurance
• Access to a competitive contributory pension scheme
• Save As You Earn share option scheme
• Travel Season ticket loan
• Electric Vehicle Scheme
• Maternity, paternity and shared parental leave
• Employee Assistance Programme
• Access to emergency care for both the elderly and children
• RECARES days, giving you time to support the charities and causes that matter to you
• Access to employee resource groups with dedicated time to volunteer
• Access to extensive learning and development resources
• Access to employee discounts scheme via Perks at Work