Product Marketing Manager

ApprovalMax Limited; London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading B2B software company is seeking a Product Marketing Manager. This role entails driving go-to-market strategies for product features while collaborating with teams across various markets. Ideal candidates will bring fintech experience and a proven background in product marketing, demonstrating strong analytical and interpersonal skills. Comprehensive benefit packages are offered, including performance-based compensation and wellness programs.

Benefits

Performance-based compensation reviews

Paid vacation and sick leave

Health & Wellness program

Professional development reimbursements

Qualifications

• Experience in launching B2B products is highly regarded.
• Ability to work closely with product, sales, and creative teams.
• Strong planning and execution skills.

Responsibilities

• Drive go-to-market planning for new features.
• Collaborate to create product-focused content.
• Conduct competitive analysis for product differentiation.
• Develop, create, and implement the Product Marketing plan.

Skills

Fintech experience

Product Marketing experience

Analytical problem-solving

Interpersonal skills

Marketing and copywriting

Job description

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Company Description

ApprovalMax is award-winning B2B software used by businesses around the world to approve bills and expenses. It streamlines the approval process for decision-makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, QuickBooks Online, and Oracle NetSuite to unlock powerful efficiencies for approvers and finance teams. The company is globally recognized and has won' Xero App Partner of the Year' four times since 2020 in different countries.

Job Description

We are looking for a Product Marketing Manager to join our expanding Marketing team.

In this role, you'll report to the Head of Product Marketing and work closely with internal and external stakeholders to create and execute our Product Marketing plan for global markets. The goal is to enhance ApprovalMax's reputation as an app partner, market leader, and innovator.

As the Product Marketing Manager, you'll execute our product marketing strategy with the necessary tactics for success. Serving as the product evangelist, you'll be crucial in promoting product releases and developing campaigns for potential and existing customers. Collaboration with the Product Team is key, as you'll be tasked with driving product demand and feature adoption.

Your success hinges on attention to detail, a keen eye for quality, and the ability to articulate our product value proposition to effectively address customer problems. You'll be dedicated to monitoring marketing performance, backed by data to identify what's working and what isn't.

Responsibilities:

• Drive go-to-market planning and execution for new features and product updates
• Collaborate with Product, Design, Sales, and Support in our key markets (AU, NZ, UK, US, Canada, Asia, and South Africa) to create product-focused content and campaigns that support product adoption and utilisation
• Craft clear, compelling messaging that communicates product value and differentiation
• Conduct competitive analysis and market research to inform product differentiation
• Develop, create, and implement the Product Marketing plan to support the retention of existing customers and the acquisition of new customers - you will create and promote ApprovalMax's existing feature set and new releases across core global markets to our subscriber base all year round
• Working with Product, and our Customer Success Team to research, to understand and develop value propositions and position our products against competitors and customer needs
• Develop product positioning, messaging that resonates with our target customer personas, and scripting for release videos
• Assess the effectiveness of our programs for our products on an ongoing basis, and report back to the business on required changes.

Qualifications

• Fintech experience
• Proven experience and success in Product Marketing
• A strategic thinker with a strong analytical approach to problem-solving
• Strong interpersonal and collaboration skills, with the ability to work closely with product, sales, and creative teams
• Must have Marketing and copywriting experience - launching B2B products will be highly regarded
• Demonstrate sound product marketing strategies to optimise growth and profitability
• Great attention to detail and strong planning and execution of agreed plans
• Exceptional ROI-tracking skills, and ability to prove what is, or isn't working.

Additional Information

What we offer:

• Regular performance-based compensation reviews
• 100% paid 26 business vacation days
• 100% paid 10 sick leave days
• Health & Wellness program - a bonus payment, which will cover 50% up to a total of 500 Euro annually of the amount spent on the following activities: medical services (except regular health insurance), fitness, sports activities (excluding sports equipment), stress management, body massage, weight management, yoga, traveling, etc.
• Reimbursement of professional development courses
• Service years recognition financial reward