Product Marketing Manager

Xfinity; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a customer-centric Product Marketing Manager to drive marketing initiatives for innovative video advertising technologies. This role involves conducting market analysis, developing strategic marketing plans, and executing go-to-market strategies. The ideal candidate will possess a strong background in product marketing within the ad tech sector, demonstrating leadership and analytical skills to enhance customer engagement and drive product adoption. Join a dynamic international team and make a significant impact in a rapidly evolving industry, while enjoying a supportive work environment that values diversity and inclusion.

Qualifications

• 5+ years of experience in Product Marketing in the ad tech industry.
• Strong analytical and communication skills required.

Responsibilities

• Conduct market research and analysis to identify trends and insights.
• Support go-to-market plans for new product launches internationally.

Skills

Product Marketing

Market Analysis

Competitive Analysis

Communication Skills

Leadership Skills

Analytical Skills

Education

Master's Degree in Marketing

Bachelor's Degree

Tools

Digital Marketing Tools

Job description

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

FreeWheel is looking for a customer-centric Product Marketing Manager to join our international marketing team. In this role, you will be instrumental in driving our product marketing initiatives from launch to marketing activation and sales enablement. Reporting to the Product Marketing Director, you will be responsible for understanding the video advertising technology, executing go-to-market and launch strategies, developing strategic marketing plans, and crafting compelling narratives that resonate with our target markets. This position requires a dynamic individual with a proven track record in product marketing within the ad tech industry, as well as a deep understanding of global market trends and the dynamics of the video advertising industry.

Job Description

Core Responsibilities

1. Market Analysis: Conduct thorough market research and analysis to identify emerging trends, competitive landscapes, and customer insights across international regions. Utilize findings to inform marketing strategies and tactics.
2. Competitive Analysis: Monitor and analyze competitor products, strategies, and messaging. Identify competitive strengths and weaknesses to inform product strategy and differentiation efforts.
3. Go-to-Market Strategy: Support go-to-market plans for new product launches internationally. Collaborate with cross-functional teams including marketing, product, services, sales, and partnerships.
4. Product Positioning and Messaging: Define clear and compelling value propositions, messaging, and positioning for products. Develop marketing collateral, sales tools, and product documentation to effectively communicate product features, benefits, and value to target audiences.
5. Marketing Activations: Drive product awareness, demand generation, and customer acquisition through press and thought leadership, working closely with the brand marketing and communication team.
6. Sales Enablement: Develop sales enablement materials, including training, sales presentations, and battle cards. Provide sales teams with the necessary tools and resources to effectively sell products and overcome objections.
7. Customer Engagement: Develop and execute customer engagement material such as case studies to drive product adoption, usage, and retention. Gather customer feedback and insights to inform product roadmap and feature prioritization decisions.

Requirements:

1. Minimum of 5 years of experience in Product Marketing roles within the ad tech industry, with a focus on international markets.
2. Proven track record of developing and executing successful marketing strategies that drive revenue growth and market expansion.
3. Strong analytical skills with the ability to interpret market data and insights to inform decision-making.
4. Excellent communication, presentation, and interpersonal skills.
5. Demonstrated leadership ability and experience managing cross-functional teams.
6. Master's degree in marketing, Business Administration, or related field.
7. Proficiency in digital marketing tools and platforms.
8. Willingness to travel internationally as needed.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users, and advocates of our game-changing technology, products, and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs, and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors, and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance, and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially, and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

5-7 Years. Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.