Product Marketing Manager

Sylvera; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Product Marketing Manager to craft compelling narratives and drive market adoption for carbon data solutions. This role involves collaborating with cross-functional teams to develop go-to-market strategies, conduct market research, and create impactful sales materials. You'll be part of a mission-driven team focused on climate action, working in a hybrid environment that values creativity and collaboration. Join a rapidly growing startup that prioritizes personal growth and offers unique benefits, including equity and unlimited leave. If you're passionate about making a difference in the climate sector, this opportunity is for you!

Benefits

Equity in a rapidly growing startup

Private Health Insurance

Unlimited annual leave

Enhanced parental leave

Access to Mental Health support

Office bar tab once a month

Weekly drinks in the office

Catered lunch once a month

Monthly Deliveroo allowance

Qualifications

• 5+ years in B2B product marketing, preferably in SaaS or climate tech.
• Proven experience in developing GTM strategies for B2B products.

Responsibilities

• Develop and execute GTM strategies for new product features.
• Craft compelling product messaging and value propositions.

Skills

B2B Product Marketing

Go-to-Market Strategies

Storytelling

Copywriting

Analytical Skills

Project Management

Job description

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What is Sylvera anyway?

Sylvera provides trusted ratings, tools and data for carbon credits and CDR. Our mission is to incentivize investment in real climate action.

Purchasing carbon credits and CDR through the carbon markets is one of the most established and scalable ways to channel finance to effective climate solutions and work toward societal net zero. Unfortunately, the carbon markets were plagued with mistrust and a lack of effectiveness since they've emerged - until Sylvera.

To help organizations ensure they're making the most effective investments, Sylvera Trusted ratings, tools and data for carbon credits and CDR. Our data and software independently and accurately validates the impact of carbon projects that capture, remove, or avoid emission whether they are up and running, or in development. Our data and tools allow users to optimise both the climate and economic performance of projects as well as understand the past and future of the market. With Sylvera businesses, governments and developers can confidently invest in, benchmark, deliver, and report real climate impact.

Our team is made up of leading minds in climate change from scientists to policy, finance, and carbon market experts. We work in partnership with scientific organizations, universities, governments, and think tanks to develop and implement rigorous and holistic project assessment methodologies, leveraging the latest technology. We also partner with actors and institutions across the whole market to make data higher quality, more standard and more accessible. Founded in 2020, Sylvera has 130+ employees globally with offices in London, New York, Belgrade, and Singapore. We've raised over $96 million from leading investors like Fidelity, Balderton Capital, Index Ventures, and Insight Partners to date.

What will I be doing?

As part of the marketing team, the Product Marketing Manager will be responsible for crafting compelling product narratives, driving market adoption, and enabling sales teams with the tools they need to succeed. You will work closely with product management, sales, and customer success teams to translate complex carbon data solutions into clear, impactful messaging that resonates with our key customer segments.

Specific responsibilities will include:

• Develop and execute go-to-market (GTM) strategies for new product features and solutions tailored to corporations, investors, and carbon project developers.
• Craft compelling product positioning, messaging, and value propositions that differentiate our offerings in the carbon market.
• Conduct market research and competitive analysis to inform product strategy and uncover new opportunities.
• Define and refine Ideal Customer Profiles (ICP) to ensure messaging and campaigns align with customer needs and pain points.
• Create high-impact sales enablement materials, including pitch decks, one-pagers, case studies, and product demos.
• Work with content and demand generation teams to develop marketing campaigns that drive awareness, engagement, and lead generation.
• Collaborate with product management to translate technical capabilities into customer-friendly messaging and feature adoption strategies.
• Own customer insights, buyer persona and feedback loops to refine messaging and improve the customer journey.
• Monitor and analyze key performance metrics to optimize campaign effectiveness and measure product marketing impact.

We're looking for someone who:

• 5+ years of experience in B2B product marketing, preferably in SaaS, fintech, or climate tech industries.
• Proven experience in developing and executing GTM strategies for B2B products.
• Excellent storytelling, copywriting, and presentation skills. Ability to translate complex technical concepts into clear, compelling messaging.
• Strong analytical mindset with experience using data to drive decisions.
• Experience working with and project managing cross-functional teams across sales, product, and marketing.
• Cares deeply about the climate and ecosystems of the earth.
• Is a self-starter who thrives in constantly evolving environments, ideally with early-stage experience.

We'd like someone highly ambitious, motivated and eager to propel their career forward. We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn't exactly match this job description.

Benefits

• Equity in a rapidly growing startup
• Private Health Insurance and Life Assurance
• Unlimited annual leave
• Enhanced parental leave
• Access to Mental Health support via Spill
• Office bar tab once a month
• Weekly drinks in the office
• Catered lunch once a month in office
• Monthly Deliveroo/equivalent allowance

Location

London, Old Street. We foster hybrid working and require you to physically attend all 1-2-1, retros and divisional meetings in person.

Our Values

• Own it: We make new mistakes. We build on the momentum of our wins and reflect on and learn from our failures.
• Stay curious: We keep our focus on the long-term, even if that means short-term challenges.
• Do what's right - even when it's hard: We take a growth mindset to our work, our customers, our market and the opportunities ahead of us.
• Collaborate and challenge with empathy: Our teams deliver through active collaboration. We invest in each others' success and make the company stronger in the long-run.
• Empower Customers: Make extraordinary efforts to exceed our customer expectations. If we're serving our customers to the fullest, we can help direct more investment into real climate impact.

What if you're a partial fit?

We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn't exactly match this job description.

Equal employment opportunity

Sylvera is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.