Product Marketing Manager

euNetworks; London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading bandwidth infrastructure company in London is seeking a dynamic Product Marketing Manager to shape product strategies and market presence. Candidates should possess a technical background and excellent communication skills to effectively connect with customers and collaborate across teams. This role involves conducting market research, creating go-to-market strategies, and ensuring product messaging aligns with customer needs. This is an excellent opportunity for someone passionate about making complex products approachable.

Qualifications

• Experience or apprenticeship in a technical, R&D, product development or engineering role related to DWDM, Ethernet, or IP networks.
• Passion for writing and messaging.
• Ability to create effective GTM plans.

Responsibilities

• Conduct market and industry research to understand customer needs.
• Create and execute go-to-market strategies.
• Train sales teams on product messaging.

Skills

Excellent communication skills

Stakeholder management

B2B product marketing expertise

Technical background

Content writing experience

Education

Degree in a technical field

Job description

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We’re looking for a dynamic and proactive Product Marketing Manager to join our team and take ownership of how our products show up in the market. This role is ideal for someone with a technical background in the bandwidth infrastructure industry who is ready to lean into a more customer-facing, people-centric, and strategic role.

As the bridge between Product, Sales, and Marketing, you’ll be responsible for creating and executing go-to-market (GTM) strategies, positioning our product suite effectively, enabling our sales teams, and ensuring that our voice in the market reflects a deep understanding of customer needs and industry trends.

What will you be doing?

• Be the voice of the customer internally by conducting market & industry research, competitive analysis, win/ loss interviews and persona development. Regularly provide insights into customer pain points and buyer journeys to influence product roadmap and messaging. Present your findings to product management.
• Be the voice of Products into the market by developing clear, compelling product messaging and positioning that resonates with target segments.
• Train customers on “why euNetworks, why now”.
• Create and maintain single-source-of-truth documentation for our product suite: value props, key differentiators, proof points, use cases.
• Own product positioning and craft clear, differentiated, and customer-centric messaging for each product and audience segment.
• Use mastery of storytelling to translate complex technical capabilities into clear, compelling customer-centric value.
• Lead internal training sessions on product features, differentiators, and messaging.
• Own the GTM plan for product launches and lifecycle marketing, including campaign levers, events, and activation activities.
• Work closely with Product and Marketing teams to craft impactful, customer-centric launch messaging.
• Collaborate with Sales, Product, and Demand Gen to translate GTM plans into pipeline growth and product adoption.
• Partner with the Marketing Director to transform messaging into powerful Sales Enablement: pitch decks, landing pages, web copy, case studies,battlecards, competitive positioning guides and videos.
• Serve as the lead trainer and build onboarding toolkits for Sales and Sales Engineering to confidently articulate euNetworks’ product value.

Key Relationships

• Internal Customers: Sales, Business Development, Sales Engineering
• Strategic Alliances: Marketing, Product Management

What do we want from you?

• A degree plus quality work experience or an apprenticeship and follow-on quality work experience, in a technical, R&D, product development or engineering role relating to DWDM, Ethernet and/or IP networks.
• Excellent communication, presentation and stakeholder management skills.
• Experience of creating effective GTM plans and/or working cross-functionally with Sales, Marketing, and Product teams is desirable (and will be considered as a plus) but we have a host of internal mentors at Product and Marketing Manager/Director level to support you should you not.
• You bring either technical (whether in engineering, sales engineering, R&D, or a technical product role) or B2B product marketing expertise in the bandwidth infrastructure industry—you’re ready to pivot into a role that is more internal and external customer focussed, which combines strategic thinking, empathy and cross-functional collaboration.
• You take an active interest and have a passion for writing and messaging - if you have experience writing blogs, magazine articles, whitepapers etc. (on any subject) that would be brilliant.
• You thrive in fast-paced environments and are energised by building clarity, momentum and alignment.
• You're a self-starter with a hands-on attitude and a passion for making complex products approachable and compelling.
• Exceptional communication, stakeholder alignment, and cross-functional collaboration skills.
• You're inspired and motivated to make a difference.

If this position is of interest but you don’t think you meet all of the criteria listed, please consider applying still. euNetworks looks to recruit people with the right attitude, potential and ambition and for the right candidate, we will provide further training and support to enable you to develop in the role.

What can we offer you?

We’re a multi-faceted company that has been consistently growing for over 10 years but we remain committed to our company values and hiring people who want to be part of the team and make a contribution.

We invest in our people by offering a range of benefits and development opportunities that are shaped to fit each of the countries we operate in.