Product Marketing Manager

Futureheads; Islington; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading B2B SaaS company in AI seeks a Growth Marketing Manager to drive effective go-to-market execution. The role entails collaboration with product and marketing teams, managing product launches, and utilizing deep market insights to inform strategy. Ideal candidates will have significant experience in product marketing and growth strategy, offering an engaging environment that welcomes diverse applicants.

Qualifications

• 3–5 years in product marketing, preferably SaaS.
• Experienced in communicating technical concepts to non-technical audiences.
• Proven project management across multiple initiatives.

Responsibilities

• Lead GTM Strategy and execute marketing plans for new products.
• Collaborate with Product Managers for strategy integration.
• Track and analyze campaign performance to optimize strategies.

Skills

Product Marketing

Growth Marketing

GTM Strategy

Analytical Skills

Communication

Tools

CRM Platforms

Email Marketing Tools

Job description

Role: Growth Marketing Manager
Client: B2B SaaS (AI)
Location: London Hybrid (2 days p/w in office)
Pay: £400-420/d
Start date: ASAP
Applicants must be UK residents and have valid right to work to be considered

We’re working with a complex AI b2b SaaS client who are looking
to hire a Product Marketing Manager. This role bridges Product and Marketing, ensuring effective go-to-market (GTM) execution.

The role:

• Lead GTM Strategy:Develop and implement go-to-market plans for new products and features, aligned with business goals.
• Cross-Functional Collaboration:Work closely with Product Managers to integrate customer insights and product strategy into GTM plans.
• Market Positioning:Conduct research to shape product positioning, value propositions, and messaging for target segments.
• Product Launches:Coordinate and oversee product launches, ensuring smooth cross-team execution.
• Sales Enablement:Produce sales materials (pitch decks, product sheets, FAQs, competitive analysis) to support the sales team.
• Performance Analysis:Track and analyse campaign and launch results to optimise future strategies.
• Technical Storytelling:Translate complex features into clear, compelling messages for commercial and non-technical audiences.

Key Responsibilities

• Build deep customer, market, and competitor understanding to inform strategy.
• Manage the product marketing calendar in line with overall marketing plans.
• Create and deliver client communications and campaigns across platforms (in-app, email, social).
• Collaborate with data analysts and stakeholders to generate insights that drive adoption.
• Stay updated on AI and tech trends to keep messaging relevant.

Your Experience & Skills

• 3–5 years in product marketing, preferably SaaS; experience with political monitoring, intelligence, or AI-first products is a plus.
• Strong grasp of GTM, customer acquisition, and growth marketing.
• Ability to communicate technical concepts to non-technical audiences.
• Proven project management across multiple initiatives and stakeholders.
• Cross-functional experience with Product, Marketing, and Sales teams.
• Data-driven with strong analytical skills.
• Proficient in CRM and email marketing platforms.
• Excellent verbal and written communication skills; adept at crafting persuasive narratives.

We encourage applicants from all backgrounds, so if there is anything we can do to make our recruitment processes better for you and to allow you to show your best self, let us know. We also understand that some people require extra time to complete assessments, require alternative application methods and can also benefit from having interview questions or a guide to the type of questions pre-interview. We are open to any suggestions or requests that you may have and are always looking for creative ways to assess talent. Our commitment to you is that you should always feel safe and secure when you’re working with us. Futureheads is a B Corp accredited digital recruitment agency based in London. We specialise in recruiting permanent, contract and freelance digital and tech professionals in creative, data, design, digital marketing, engineering, product, project and programme management, UX and service design jobs.