Product Marketing Manager

Darktrace

Greater London

Hybrid

GBP 60,000 - 95,000

Full time

5 days ago
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Benefits offered by this job

23 days holiday
Private medical insurance
Life insurance 4x base salary
Pension scheme
Birthday day off
Cycle to work

Job summary

Darktrace is seeking a Product Marketing Manager to shape how customers, sellers, and the market understand our AI-native cybersecurity platform. You will support core product marketing activities across positioning, messaging, launches, sales enablement, and proof points to translate our technical advantage into credible customer stories.

You'll collaborate with senior PMM leaders, sales, product, analyst relations, and customer-facing teams on real launches and real market challenges, in a

Qualifications

  • Proven product marketing experience in a B2B technology environment, ideally in cybersecurity, AI, SaaS, or enterprise software.
  • Experience supporting product positioning, messaging, launches, and broader go-to-market initiatives.
  • Strong written communication skills with the ability to develop compelling content for both internal and external audiences.
  • Demonstrated ability to synthesize technical, market, and competitive information into clear, customer-focused materials.
  • Experience creating content such as blogs, solution briefs, web copy, presentations, sales collateral, or enablement assets.

Responsibilities

  • Own defined components within the AI security solution area, working under the guidance of senior product marketing leadership.
  • Support product positioning and messaging by translating technical capabilities into clear customer value and sales narratives.
  • Contribute to product launches by supporting launch planning, asset development, internal communications, and field readiness.
  • Build sales enablement materials, including talk tracks, FAQs, objection-handling content, battlecards, and seller-ready guidance.
  • Develop content including blogs, one-pagers, solution briefs, web copy, and sales collateral.
  • Gather and maintain competitive intelligence, including competitor tracking, win/loss input, field feedback, and battlecard updates.
  • Support analyst relations inputs, submissions, briefing preparation, and proof-point gathering under senior PMM guidance.
  • Support case study and customer proof point development, coordinating customer input and quotes.

Skills

Product marketing
B2B tech
Cybersecurity
SaaS
Storytelling

Education

Bachelor’s degree in Marketing or related field

Tools

Marketing automation
HubSpot
Salesforce

Job description

Darktrace is a global leader in AI-driven cybersecurity, helping organizations stay ahead of evolving threats every day.Darktrace was built on a genuinely differentiated idea: that Adaptive AI could detect and respond to novel, real-time cyber threats. That approach matters more than ever in the era of AI. Today, our customers depend on us to stay ahead.At Darktrace, we are energized by that responsibility. We work across teams and rally around a shared goal. We own outcomes end to end - step in, step up and see things through without waiting to be asked. We make decisions with urgency, say the hard thing, and hold each other to high standards with care and directness. We move first and learn fast anticipating where our customers are going next, continuously challenging ourselves.We invest in the skills, learning and opportunities that help people deliver at the level their roles demand, and reward the aptitude and curiosity to grow beyond them.Our Values: Own It | Win as One | Raise Our Bar | Move First. Learn FastJob D escription :Darktrace is looking for a Product Marketing Manager to help shape how customers, sellers, and the market understand our AI-native cybersecurity platform. In this role, you'll support core product marketing work for the SECURE AI solution across positioning, messaging, launches, sales enablement, competitive intelligence, and customer proof points, turning technical differentiation into clear, credible stories that help our go-to-market teams win.You'll work shoulder-to-shoulder with senior product marketing leaders, sales, product, analyst relations, and customer-facing teams on real launches, real deals, and real market challenges. It's a role built for someone who wants to grow fast, learn from experienced PMM leaders, and make a visible impact from day one.This is a hybrid role, with an expectation of two days per week in either our Cambridge or London office, with the remaining time worked remotely.Key Duties & ResponsibilitiesOwn defined components within the AI security solution area, working under the guidance of senior product marketing leadership.Support product positioning and messaging by translating technical capabilities into clear customer value, sales narratives, and market-facing language.Contribute to product launches by supporting launch planning, asset development, internal communications, and field readiness.Build sales enablement materials, including talk tracks, FAQs, objection-handling content, battlecards, and seller-ready guidance.Develop content including blogs, one-pagers, solution briefs, web copy, and sales collateral.Gather and maintain competitive intelligence, including competitor tracking, win/loss input, field feedback, and battlecard updates.Support analyst relations inputs, submissions, briefing preparation, and proof-point gathering under the guidance of senior PMM and analyst relations stakeholders.Support case study and customer proof point development, including coordinating customer input, sourcing quotes, and turning outcomes into usable go-to-market assets.Qualifications & ExperienceProven product marketing experience within a B2B technology environment, ideally in cybersecurity, AI, SaaS, or enterprise software.Experience supporting product positioning, messaging, sales enablement, product launches, and broader go-to-market initiatives.Strong written communication skills, with the ability to develop compelling content for both internal and external audiences.Demonstrated ability to synthesise technical, market, and competitive information into clear, customer-focused and sales-ready materials.Experience creating content such as blogs, solution briefs, web copy, presentations, sales collateral, or enablement assets.Comfortable working cross-functionally with sales, product, analyst relations, and senior marketing stakeholders, influencing without direct authority.Self-starter who can take ownership of a defined scope, prioritise effectively, and deliver results independently.Coachable, with strong learning agility and a genuine interest in cybersecurity, AI, and enterprise technology markets.Nice to HaveCybersecurity or AI industry exposure, particularly in email security, network security, cloud security, identity, data security, or broader enterprise security markets.Experience supporting analyst relations processes, competitive intelligence programmes, win/loss analysis, or case study production.Experience working with sales teams, solution engineers, or customer-facing stakeholders to translate technical differentiation into practical field guidance.Familiarity with enterprise technology buying cycles, B2B sales motions, and go-to-market strategy.Benefits:23 days’ holiday + all public holidays, rising to 25 days after 2 years of service,Additional day off for your birthday,Private medical insurance which covers you, your cohabiting partner and children,Life insurance of 4 times your base salary,Salary sacrifice pension scheme,Enhanced family leave,Confidential Employee Assistance Program,Cycle to work scheme.As a growing business strengthening its governance and controls, this role plays a part in supporting high standards of integrity and accountability.Darktrace is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.Darktrace is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with applicable laws. If you require a reasonable accommodation to participate in the application or interview process, please contact your Talent Partner.
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