Product Marketing Manager

IWSR; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

WGSN Group is seeking a Product Marketing Manager to shape go-to-market for two brands, WGSN and IWSR, reporting to the Group Head of Product Marketing. You will translate complex data products into clear customer value and drive adoption across subscriptions.

You’ll own the group roadmap, build positioning, messaging and personas, create sales assets, and collaborate with product and data teams to simplify the message and demonstrate ongoing value to clients.

Qualifications

• Strong B2B product marketing background across multiple products or markets.
• Ability to simplify complex or technical products for broad audiences.
• Experience building positioning, value propositions and messaging frameworks.

Responsibilities

• Own the group product marketing calendar aligned with WGSN and IWSR roadmaps.
• Plan and deliver go-to-market for launches and enhancements with targeted audiences and channels.
• Develop positioning, value propositions, messaging frameworks and customer personas across both brands.
• Create sales presentations, battlecards, FAQs and campaign assets for Sales Enablement.
• Communicate the roadmap to customers to demonstrate ongoing value of subscriptions.
• Use feedback and usage data to improve adoption and retention across products.

Skills

Go-to-market planning

Messaging development

Cross-brand collaboration

Stakeholder management

Customer personas

Data-driven decisions

Tools

PowerPoint

Job description

About WGSN Group

WGSN Group brings together two global intelligence businesses. WGSN is the global authority on consumer and design trend forecasting, helping brands understand what people will want next. IWSR is the global authority on beverage alcohol data and intelligence, tracking 160+ markets and trusted by the world's leading drinks companies.

About The Role

This is a new Product Marketing Manager role working across both WGSN and IWSR. You'll report to our Group Head of Product Marketing and play a central part in how we take products to market, help customers see the value of their subscription, and grow adoption and retention.

Much of the current roadmap sits with IWSR, so you'll spend a lot of time with data products. You'll need to dig into the detail with Product and data teams and come out with something simple and compelling. Because the role is new, you'll also have the chance to shape how product marketing works across the group.

What You'll Do

• Own the group product marketing calendar, aligned with the WGSN and IWSR roadmaps
• Plan and deliver go-to-market for launches, releases and enhancements, choosing the right audience, message, channels and level of promotion
• Develop positioning, value propositions, messaging frameworks and customer personas across both brands
• Create sales presentations, battlecards, FAQs and campaign assets, and work with Commercial and Sales Enablement so they can sell with confidence
• Communicate the roadmap to customers so they see the ongoing value of their subscription
• Use customer feedback and usage data to find barriers to adoption and fix them, including managing the WGSN Knowledge Centre and publishing IWSR reports for clients
• Measure what works and keep improving it

What We're Looking For

• Strong B2B product marketing experience, with launches across multiple products or markets
• A track record of making complex or technical products simple
• Experience building positioning, value propositions, messaging and personas
• The confidence to challenge constructively across teams and levels of seniority
• The ability to own a plan with little guidance, manage several priorities at once and stay accurate
• Commercial awareness and a clear view of how product marketing drives acquisition, adoption and retention

Nice to Have

• Experience with data, market intelligence, research or SaaS subscription products
• Experience as a founding or first product marketer

Experience

You’ll be an experienced product marketer, probably working as a Product Marketing Manager, Senior PMM or PMM Lead today.

What We Offer

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:

• 25 days of holiday per year - with an option to buy/ sell up to 5 days
• Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
• Employee assistance programme, season ticket loans and cycle to work scheme
• Volunteering opportunities and charitable giving options
• Great learning and development opportunities

More About WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.

We Are Everywhere

The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused

We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous

We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

Our culture

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.

Inclusive workforce

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance

is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.