Product Marketing Manager

AsiaVerify; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

AsiaVerify is seeking a Product Marketing Manager for its UK and Singapore markets. This full-time role focuses on go-to-market strategies, sales enablement, and product positioning, ensuring clarity in product messaging and strong market alignment.

The ideal candidate has experience in B2B SaaS or data-driven platforms, excels in storytelling, and is comfortable engaging with analysts. The position supports both remote work within the UK and a hybrid model if based in Singapore.

Qualifications

• Experience in B2B SaaS or data-driven platforms, particularly in risk, compliance, or fintech.
• Proven ability to work at the intersection of Product, Sales, and Marketing.
• Comfortable engaging with analysts and senior stakeholders.

Responsibilities

• Act as a GTM partner across Product, Sales, and Marketing.
• Translate technical specifications into clear customer benefits.
• Partner closely with Sales for product collateral support.
• Conduct competitive analysis and market positioning.
• Engage with industry analysts and support briefings.
• Collaborate across business functions for structured feedback.

Skills

B2B SaaS experience

Strong storytelling and messaging skills

Commercially minded

Job description

Workplace Type: Remote if UK, Hybrid if Singapore

About the Role: AsiaVerify is a trusted KYB AI platform that empowers global organisations with real-time insights into 447 million companies across Asia‑Pacific. We help our clients understand ownership structures, risk indicators, compliance exposure, and trust & transparency across Asian counterparties.

We’re Hiring: Product Marketing Manager (UK / Singapore) – Full Time.

Core Responsibilities

• Go‑to‑Market Partnership & Product Launches: Act as a GTM partner across Product, Sales, and Marketing, and lead product launch planning and execution, including hard launches (major platform releases, new products, market expansions) and soft launches (feature releases, enhancements, beta programmes). Define launch objectives, target audiences, messaging frameworks, and activation plans, ensuring alignment with commercial priorities, product roadmaps, market timing and customer needs.
• Product Positioning & Messaging: Translate scoping documents, technical specifications, and feature lists into ICP‑fit product narratives, clear customer benefits, differentiated value propositions, and outcome‑led messaging. Own core product narratives—identifying the problem we solve best, use‑case messaging, buyer‑specific value stories, and problem‑to‑solution articulation—while maintaining consistent messaging across all customer‑facing channels.
• Sales Enablement & Commercial Support: Partner closely with Sales to produce product collateral, sales decks and pitch materials, one‑pagers, battlecards and FAQs, and case studies; clarify product value in customer contexts, tailor messaging for priority accounts and segments, support CS with upgrade pathways, and refine sales assets based on field feedback and deal learnings.
• Competitive Intelligence & Market Insight: Own competitive analysis and market positioning, develop and maintain competitive battlecards, win/loss insights, differentiation narratives, and monitor market trends, customer needs and regulatory shifts through an intelligence‑feed framework.
• Analyst & External Engagement: Engage with industry analysts, research firms and ecosystem partners; support analyst briefings, inquiries and market submissions, and ensure AsiaVerify’s product story is accurately and compellingly represented externally.
• Cross‑Functional Collaboration: Act as a trusted partner across the business—working closely with Product Management, Sales Leadership, Marketing (Demand, Content, Events, Comms) and Customer Success—to provide structured feedback loops from market/CS → sales → product and inform product roadmaps through market insight and customer feedback.

What Success Looks Like

• Product launches are clear, coordinated and commercially effective.
• Sales teams confidently articulate AsiaVerify’s value.
• Product capabilities consistently framed around customer outcomes.
• AsiaVerify is clearly differentiated in a fast‑moving market.
• Strong alignment exists between roadmap, GTM execution and market demand.

Profile We’re Looking For

• Experience in B2B SaaS or data‑driven platforms (risk, compliance, fintech a plus).
• Proven ability to work at the intersection of Product, Sales and Marketing.
• Strong storytelling and messaging skills.
• Commercially minded with a deep appreciation of sales realities.
• Comfortable engaging externally with analysts and senior stakeholders.