Product Marketing Manager

EngineersOfAI; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Wayve is seeking a Product Marketing Manager to lead the strategic positioning of Embodied AI software for automotive OEMs. You will develop and execute a global product marketing strategy to drive demand, awareness, and positive perception of our automotive products.

You will work across teams including Product & Strategy, Technical Business Development, Automotive, and Marketing to craft compelling narratives and marketing materials that educate OEMs, Tier 1 suppliers, and SoC architects about

Qualifications

• Proven experience in B2B product marketing for technology products.
• Ability to translate complex technology into customer-friendly messaging.
• Experience creating and executing global marketing campaigns.

Responsibilities

• Develop and execute a global product marketing strategy for Embodied AI software for OEMs.
• Create compelling narratives and marketing materials for automakers, Tier 1 suppliers, and SoC architects.
• Lead integrated campaigns to build demand and awareness and drive adoption of Wayve products.
• Collaborate with Product, Strategy, Automotive, and Marketing teams to align messaging and training.

Skills

Product marketing

Campaign management

Cross-functional collaboration

Go-to-market strategy

Content creation

Tools

Salesforce

HubSpot

Job description

About us

Founded in 2017, Wayve is the leading developer of Embodied AI technology. Our advanced AI software and foundation models enable vehicles to perceive, understand, and navigate any complex environment, enhancing the usability and safety of automated driving systems.

Our vision is to create autonomy that propels the world forward. Our intelligent, mapless, and hardware-agnostic AI products are designed for automakers, accelerating the transition from assisted to automated driving.
In our fast-paced environment big problems ignite us—we embrace uncertainty, leaning into complex challenges to unlock groundbreaking solutions. We aim high and stay humble in our pursuit of excellence, constantly learning and evolving as we pave the way for a smarter, safer future.

At Wayve, your contributions matter. We value diversity, embrace new perspectives, and foster an inclusive work environment; we back each other to deliver impact.

Make Wayve the experience that defines your career!

The role

We are seeking an experienced and results-driven Product Marketing Manager to lead the strategic positioning of Wayve's Embodied AI software products for OEMs. You will develop and execute a global product marketing strategy to drive demand, awareness, and positive perception of our automotive products. Your work will inform/educate automotive OEMs, Tier 1 providers, and SoC and systems architects about our products and establish Wayve as a leading AI developer for assisted and automated driving.

As the Product Marketing Manager, you will work across core teams, including Product & Strategy, Technical Business Development, Automotive, and Marketing, to create compelling narratives that showcase Wayve’s unique value proposition. You will play a key role in developing marketing materials that will educate automotive OEMs, Tier 1 suppliers, and SoC and systems architects about our AI technology and establish Wayve as a leader in the future of driving automation.

We’re looking for a strategic thinker with exceptional communication skills to elevate Wayve’s market presence and help transform the automotive industry.

Key Responsibilities:

• Product Marketing Strategy:
  Develop and implement a global product marketing strategy that positions Wayve as a leading developer of Automotive AI, highlighting our Embodied AI software as the key enabler for OEMs transitioning to advanced assisted and automated driving.
  Craft a compelling product narrative that differentiates Wayve in a competitive market, showcasing how our technology enables L2+, L3, and L4 automation via Embodied AI
  Define clear value propositions for Wayve’s product portfolio, highlighting unique selling points that drive adoption and engagement across the automotive sector.
  Monitor and analyze market trends and competitive product offerings, particularly in ADAS and Automated Driving technologies, to inform product positioning and marketing strategies.
• Campaign Development:
  Create and execute integrated marketing campaigns that communicate Wayve’s product vision and technological leadership to automakers, establishing a competitive edge in the market.
  Lead the development of content and promotional materials that build trust in AI-driven driving automation and drive consumer interest.
  Manage and track all product-related marketing activities, including website content, digital campaigns, product blogs, thought-leadership initiatives, co-marketing efforts with partners, and industry events.
• Support Pipeline Growth:
  Develop marketing strategies that increase brand visibility and product awareness, generate leads, and support market expansion.
  Collaborate with the Automotive and Technical BD teams to create sales enablement materials (e.g., presentations, competitive analysis, demos, and targeted campaigns) to support their customer engagments.
• Cross-Functional Collaboration:
  Work closely with Engineering, Product Management, and Business Development to translate complex technical details about our Embodied AI products into compelling, customer-friendly messaging.
  Develop internal training and product knowledge resources to ensure teams across the company understand our products’ value propositions and how they solve critical industry challenges.