Product Marketing Manager

PPRO; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Learning budget (GBP 1,000/year)

Medical insurance (AXA health care)

5% employer pension match

Enhanced family leave

Nursery scheme

Gym membership

Mental health platform

Pet-friendly office

Job summary

PPRO is seeking a Product Marketing Manager to connect data signals across Salesforce, Gong, product usage, and transactions to sharpen ICP and drive GTM strategy. You’ll translate insights into campaigns, content, and target lists, partnering with sales and marketing to accelerate growth in a fast-paced fintech environment.

You’ll build a robust enablement toolkit, perform win/loss analyses, and collaborate across teams to ensure messaging and assets stay aligned with business objectives.

Qualifications

• 5+ years in product marketing or GTM in B2B fintech/payments.
• Track record building/refining ICP from data.
• Experience creating cross-functional AI workflows.
• Comfortable using AI/BI tools to analyze CRM data and automate enablement content.
• Excellent written and verbal communication; present data-backed findings.

Responsibilities

• Build and maintain ICP across verticals, regions, and payment segments.
• Mine Salesforce and Gong along with product usage data to refine ICP.
• Identify segments with high win rates and expansion; feed insights into ICP model.
• Translate ICP findings into targeting criteria for campaigns and lead scoring.
• Collaborate with sales and marketing to generate target lists based on ICP and launch objectives.
• Build and maintain enablement toolkit (battlecards, decks, FAQs, training).
• Keep assets current using AI and hands-on work.
• Run win/loss analyses; triangulate CRM data with sales and customer conversations.
• Track engagement with enablement assets and measure impact on conversion and deal velocity.
• Partner with marketing to apply ICP consistently across campaigns and events.
• Feed insights back into product marketing to refine messaging and GTM strategy.
• Support GTM needs with market research, positioning, and launch planning.

Skills

ICP from data

Cross-functional collaboration

AI workflows

CRM data analysis

Data-backed storytelling

Tools

Salesforce

Looker Studio

Claude Skills

Job description

At PPRO, we simplify access to local payments - providing a local payments platform that empowers giants like PayPal, Stripe, and Microsoft to connect with billions of consumers worldwide. We are on an ambitious, fast-paced mission to 3x our growth by 2028 - and we’re just getting started. Our magic lies in our team of proud payments nerds. Spanning over 50 nationalities across 10+ global locations, our diverse cultures aren't a checklist; they are the competitive advantage driving our innovation. This is a people-first, high trust environment where you’ll have the autonomy to make a massive impact, own your work end-to-end, and grow through broad exposure, meaningful challenges, and continuous learning. We get things done, challenge respectfully, put the customer first, and recognise that our biggest successes are those we create as a team. If you’re ready to leave your footprint on global commerce, join us.

The Purpose:

Sales teams can only move as fast as the insight behind them, and right now, that insight lives in scattered systems: Salesforce, Gong, product usage, transaction data. This Product Marketing Manager roles exists to pull it all together into one clear picture of who PPRO's best customers actually are, then turn that picture into the tools, content, and targeting criteria our commercial team uses every day. You'll be the link between data and action: finding the signals that predict a great customer fit, and making sure sales, marketing, and leadership all work from the same sharp, evidence-based view of where to focus.

Your impact in this role:

• Build and maintain PPRO's ICP through data:

• Mine Salesforce (accounts, opportunities, win/loss reasons) and Gong alongside product usage and transaction data to build and continuously refine PPRO's ICP across verticals, regions, and payment segments.
• Identify which customer segments yield high win rates and expansion, establishing a repeatable process to feed those insights back into our ICP model.
• Determine which data sets and behavioral signals yield the clearest indicators of customer fit, ensuring your analysis focuses on high-value business drivers.
• Translate ICP findings into targeting criteria for campaigns, lead scoring, account planning, content creation, launch plans and feed it into the wider team.
• Collaborate and support sales and wider marketing team on generating target lists based on the ICP and business/launch objectives.

• Build and maintain the sales enablement toolkit - battlecards, decks, technical product FAQs, and training - grounded in real win/loss data.
• Keep enablement assets current as things evolve, using a mix of AI and hands‑on work to move at the pace the team needs.
• Run recurring win/loss analysis, triangulating CRM data with direct conversations with sales and customers.

• Track sales engagement with enablement assets and measure their direct impact on conversion rates and deal velocity.
• Partner with marketing to make sure the ICP is applied consistently across campaigns, events, and other activities.
• Feed quantitative win/loss insights and asset utilisation data back into product marketing to continually refine messaging, positioning, and GTM strategy.

• Support the team with wider GTM needs as they arise - market research, positioning roll‑out, launch planning, etc.

What would make you a great fit:

• 5+ years in product marketing or GTM ideally in B2B fintech or payments.
• A track record of building or substantially refining complex ICP from data.
• Fluent in creating cross-functional AI workflows.
• Comfortable using AI and BI tools to analyse CRM data and automate enablement content.
• Excellent written and verbal communication, with the credibility to present data-backed findings to sales and leadership.

Nice-to-haves:

• Experience in cross‑border payments, local payment methods, or payments infrastructure.
• Familiarity with Salesforce, Looker Studio, and Claude Skills.
• Experience running a formal win/loss program, including conducting the interviews yourself.

What's in it for you?

Hybrid working

We offer a hybrid structure with a 3 days / week on site expectation, so you can strike the balance between office and home working. In addition to our 28-day holiday allowance, we also provide a work from abroad policy, enabling employees to work remotely for up to another 30 days per year

Learning and Development

We offer a GBP 1,000 annual budget to support your professional growth—because investing in your development benefits us all. In addition, we provide leadership cafés, on‑the‑job training, and other opportunities to help you grow your skills and thrive in your role..

Insurance

Because better safe than sorry - we want our employees to benefit from various insurances including a medical insurance (AXA health care plan) and a 5% matching pension plan through Royal London Pension.

Enhance Family Leave

We understand the importance of family - that's why we offer enhanced family leave to support you during key life moments.

Workplace Nursery Scheme

Save on childcare through salary exchange

Gym membership

PPRO helpscontribute towardsthe costs of your gym membership, supporting your physical fitness journey while easing the burden on your wallet

Mental Health Platform

We’ve teamed up with a top well‑being platform to provide one‑one therapy, chat therapy, therapist‑led courses, guided meditations, and more.

Our HQ office

on Procter Street, is a short walk from Holborn, Farringdon and Covent Garden so if you’re a foodie there’s plenty nearby. The office is befitting a tech business and is set up for cross team collaboration.

Pet-friendly office

Because work is better with your paw‑tners by your side

Our Principles:

We get things done: We are courageous; we take ownership, make decisions and get things done.

We act with trust and integrity: We listen first and challenge respectfully. We seek out and leverage diverse perspectives. We welcome and offer honest and open feedback, always assuming positive intent

We put the customer first: We are laser focused on delivering outstanding outcomes for our customers. We put the customer at the heart of what we do.

We make things better: We boldly explore new ideas and have an unwavering commitment to continuous improvement.

We work as a team: We collaborate closely and value team success over individual achievement.

Our commitment to Diversity and Inclusion:

Payments only work when they reflect how different people actually pay, and we build teams the same way: our people span more than 50 nationalities, and that mix is exactly what makes us good at this. So if you're reading this and wondering whether you tick every box, apply anyway. We're far more interested in what you'll bring than a perfect match on paper.

We welcome applicants of every background, identity, and experience, and we make sure our hiring process is accessible to everyone. If you need an adjustment at any stage, just let us know: we're happy to help.

A few more things:

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please refer to our Candidate Privacy Policy.