Product Marketing Manager

Universal Business Team; Fareham; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A leading manufacturer in the construction and industrial sectors is seeking a Product Marketing Manager to drive innovative product strategies. This role involves creating go-to-market plans, managing product launches, and collaborating cross-functionally to enhance product visibility and engagement.

Benefits

Profit related bonus scheme

Flexibility to work from home

Qualifications

• Experience in product marketing, product management, or technical marketing.
• Proven track record of successful go-to-market campaigns.
• Understanding of industrial/manufacturing/construction markets preferred.

Responsibilities

• Lead end-to-end product launches, aligning messaging and positioning with business goals.
• Conduct market research and competitor analysis to inform decision-making.
• Produce tools and content to empower the sales team.

Skills

Strong writing and verbal communication skills

Commercial instincts

Data analysis for strategy

Cross-functional collaboration

Tools

HubSpot

Job description

Our client – an innovative, industry-leading manufacturer serving the construction, industrial, and rail sectors – is seeking a Product Marketing Manager to join their growing team. This is a newly created role offering the chance to work with cutting-edge products in a purpose-led business that values integrity, creativity, and collaboration.

About the Role

As Product Marketing Manager, you’ll sit at the heart of product innovation, taking ownership of go-to-market strategies and product positioning. Working cross-functionally with Sales, Marketing, R&D, and Operations, you'll translate product features into compelling messaging that resonates with both industrial buyers and key decision-makers.

This role will suit someone with strong commercial instincts, a passion for driving adoption, and a keen understanding of how to communicate complex technical products in a simple, engaging way.

Key Responsibilities

• Go-to-Market Strategy: Lead end-to-end product launches, aligning messaging, positioning, and sales enablement with business goals.
• Customer & Market Insights: Conduct market research and competitor analysis to support data-driven decision-making.
• Value Messaging: Develop clear, concise value propositions and ensure accurate product codes and descriptions across all platforms.
• Sales Enablement: Produce tools and content (e.g. presentations, brochures, training materials) to empower the sales team.
• Product Launches: Own the launch plan and coordinate execution across departments.
• Content Creation: Collaborate with marketing to produce technical content including operation manuals, brochures, digital assets, and website updates.
• Digital Media: Support the creation of high-impact photo and video content.
• Customer Advocacy: Source case studies and testimonials in partnership with Sales and Customer Services.
• Website & CMS: Manage updates to online product listings and promotional content.
• Packaging Oversight: Ensure packaging meets branding and specification standards at all customer touchpoints.

• Experience in product marketing, product management, or technical marketing.
• Proven track record of delivering successful go-to-market campaigns.
• Strong writing and verbal communication skills – able to simplify complex topics.
• Cross-functional collaboration experience (Sales, Marketing, R&D).
• Comfortable using data to inform strategy and optimise performance.
• Understanding of industrial/manufacturing/construction markets preferred.
• Experience using HubSpot or similar CRM/marketing tools.

• Salary- £45,000- £55,000 Basic
• Profit related bonus scheme
• Monday- Friday- 7.40am-4.30pm
• Office based role, but will offer flexibility to work from home when needed

IND25