Product Marketing Manager

BMS Engineering Recruitment; England; On-site; GBP 45,000 - 55,000; Full time

Job summary

A global medical technology organisation is seeking a Product Marketing Manager to oversee the entire product lifecycle, from market analysis to product launches. The role involves executing strategic marketing campaigns and collaborating across various teams to ensure successful product performance and brand alignment.

Benefits

Flexible working opportunities

Annual performance-based bonus

Company pension scheme

Qualifications

• 3+ years’ commercial experience in related industry (medical, scientific, or technical).
• Strong technical product knowledge.
• Adaptability and resourcefulness in managing priorities.

Responsibilities

• Lead product lifecycle, from strategy to post-launch review.
• Develop and execute product-specific marketing campaigns using HubSpot.
• Collaborate with cross-functional teams and manage advertising activities.

Skills

Organisational skills

Analytical skills

Communication skills

Education

Relevant qualifications

Job description

Product Marketing Manager

• Lead product lifecycle from strategy to post-launch review
• Shape and execute impactful marketing campaigns using HubSpot
• Collaborate globally and influence key decision-makers across the organisation

Role for Product Marketing Manager: You will take ownership of the full product lifecycle, from identifying market opportunities and launching products, to developing go-to-market strategies and analysing post-launch performance. Collaborating with internal stakeholders and global suppliers.

• Develop and execute product-specific marketing campaigns using HubSpot; report on performance and ROI
• Plan and manage successful product launches and updates
• Collaborate with cross-functional teams, including Sales, Scientific Support, and HQ,
• Manage advertising, events, exhibitions, and digital content, aligning all activities with brand strategy

• Liaise with suppliers and HQ to maintain up-to-date product and marketing information
• Forecast stock accurately and manage inventory to avoid waste and meet demand
• Maintain digital presence across social media, website, and webinars; generate relevant content
• Oversee the creation of promotional material, technical tender documentation, whitepapers, and internal/external communications

About the Company Looking for a Product Marketing Manager:

A global medical technology organisation focused on delivering high-quality, innovative diagnostic and treatment solutions. With a strong emphasis on collaboration and continuous improvement, this business is committed to remaining at the forefront of its field through strategic product innovation and market responsiveness.

Requirements for Product Marketing Manager:

• Cellular pathology knowledge and experience
• A minimum of 3+ years’ commercial experience in a related industry (medical, scientific, or technical)
• Strong technical product knowledge backed by relevant qualifications
• Highly organised with excellent planning, financial and analytical skills
• Adaptable, resourceful and results-focused, with the ability to manage multiple priorities.
• Strong communication skills and confidence in training and presenting internally and externally

The Benefits for Product Marketing Manager:

• Salary: £45,000 to £55,0000
• Flexible working opportunities
• Annual performance-based bonus
• Company pension scheme