Product Marketing Manager

Klipboard; East Midlands; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

Klipboard is seeking a Product Marketing Manager to tell the product's story to the market. You will understand the product's value proposition and translate it into compelling messages for customers, prospects and internal audiences, creating white papers, case studies, benchmarks and brochures to support the value proposition.

You will work closely with product and marketing teams to support new product releases and help develop innovative marketing initiatives that empower the sales team and

Qualifications

• Degree educated in marketing, product development or a business-related field.
• Strong written and verbal communication skills to convey product value propositions.
• Ability to understand technical software products and translate feature sets into customer value.
• Collaboration with cross-functional teams including product, sales and customer support to align with business goals.
• Experience in product marketing, especially in ERP/SaaS contexts.
• Familiarity with the ERP industry and target audience.

Responsibilities

• Develop personas and research the market to understand the competitive environment.
• Create materials that highlight product features and benefits for sales and customers.
• Train sales teams to articulate product benefits to prospects.
• Support demand generation initiatives to raise awareness of value propositions.
• Develop high-level sales tools like case studies, references and white papers.
• Coordinate with product and marketing teams for new product releases.

Skills

Marketing finesse

Strategic thinking

Product understanding

Written and verbal communication

Technical understanding of software

Collaboration

Creative positioning

Data analysis

Education

Bachelor's degree in marketing, business or related field

Job description

\"At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work.\"

Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade - wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients includes wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively.

Klipboard is a global, growing business that embraces AI and emerging technologies to enhance customer outcomes, collaboration, and continuous improvement. We're looking for people who are curious about or fluid with AI, open to change, and excited to learn how technology can improve the way we work and help our customers which is always supported by strong human insight and communication.

As product marketing manager (PMM) you will tell product's story to the market. The PMM's job is to understand the product's value proposition and turn that information into compelling messages for customers, prospects, and internal audiences. It shall create white papers, case studies, benchmarks, brochures all utilised to support the value proposition. You will work closely with other product and marketing teams to support specific new product releases. In addition, you'll assist with the development of innovative marketing initiatives designed to support the sales team.

Key Responsibilities:

Product marketing for existing solutions

Create and develop the toolkit available to further support product sales of existing products and ensure updates are made in a timely manner:

• Developing user and buyer personas
• Researching the market to learn the competitive environment
• Working with the marketing team to create materials that highlight product features and benefits
• Training the sales teams on articulating the products' benefits to prospects
• Assist with the creation and delivery of demand creation initiatives to generate awareness of the value propositions across KCS product range
• Work with appropriate teams to develop high-level sales tools (such as case studies, references and white papers or event support for the regional marketing teams)
• Working with the marketing team to create materials that highlight product features and benefits
• Internal announcements to the regional teams to ensure new information is released in a timely manner
• Ensures all new materials and release information are available

Support New Product releases

• Working from the agreed product release plan, collaborate with the appropriate teams to prepare a range of sales tools in preparation of product launches, which will vary depending on the product
• Value proposition - Lead how to develop and write a strong value proposition and articulate why it is beneficial to our target market and potential customers

Skills, Knowledge and Experience:

• Degree educated in, marketing, product development or a business-related field
• A blend of marketing finesse, strategic thinking and product understanding
• Strong written and verbal communication skills to effectively convey product value propositions to both internal and external audiences
• Ability to understand technical software products and translate feature sets into value for customers
• Collaboration; work closely with cross-functional teams such as product development, sales, marketing and customer support to align with overall business goals and strategy
• Bring creative ideas for product positioning, messaging and promotional campaigns that stand out in the market
• Proficient in data analysis to measure the success of content strategy, understand customer behaviour and make informed recommendations and decisions
• Ability to quickly grasp and understand the features and benefits of our products to be marketed focussing on unique selling points
• Previous experience in product marketing, especially in a product-focused role
• Familiarly with the ERP industry and the target audience

Equal Opportunities

As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognize the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation.

Research shows that women and other underrepresented groups are less likely to apply for a role unless they meet every listed requirement. However, we recognise that skills and experience come in many forms, and we encourage you to apply even if you don't meet every criterion. If you are passionate about this role and believe you have the right mindset and transferrable skills, we would love to hear from you!