Product Marketing Manager

JR United Kingdom; Coventry; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in the consultancy field is looking for a Product Marketing Specialist to drive success for creator products across the EMEA region. The successful candidate will lead go-to-market strategies, collaborate with diverse teams, and leverage data analysis to enhance product marketing efforts. This dynamic role demands exceptional project management skills and a knack for storytelling through data, making it ideal for someone looking to make an impact in a fast-paced environment.

Qualifications

• Experience in product marketing or digital marketing.
• Fluency in English is essential.
• Ability to work effectively in a fast-paced, collaborative environment.

Responsibilities

• Lead regional execution of go-to-market plans for new creator products.
• Utilize data analysis to inform product and marketing strategies.
• Manage relationships with creative agencies.

Skills

Data analysis

Project management

Communication

Creative thinking

Education

Bachelor's degree in Marketing

Job description

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Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.

We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.

The Team

Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.

About the Role:

As a vendor resource within the EMEA Creator Product Marketing team, you will be instrumental in driving the success of our client’s creator products across the region. This role requires a highly organised, proactive, and data-savvy individual with exceptional project management and communication skills. You will work independently on projects after initial onboarding, collaborating closely with client’s stakeholders and cross-functional teams to deliver impactful results.

Core Responsibilities:

1. Product Marketing & Go-to-Market (GTM):

• Regional GTM Execution: Lead the regional execution of go-to-market plans for new creator product launches in EMEA.
• Localisation & Integration: Collaborate closely with global Product Marketing Managers (PMMs) to adapt global GTM strategies and integrate products into locally-relevant client-owned channels, industry events, and cultural moments.
• Integrated Marketing: Ideate and execute regional and local integrated marketing strategies across relevant channels (e.g., social media, email, web).
• Creative Management: Manage relationships with creative agencies and internal teams, draft clear and concise creative briefs, and provide constructive feedback on marketing materials.

2. Storytelling with Data:

• Ecosystem Understanding: Weave together creator research, product usage data, competitive dynamics, and industry trends to develop a deep understanding of the EMEA creator ecosystem.
• Data-Driven Insights: Utilise data analysis to identify key opportunities, challenges, and insights to inform product and marketing strategies.
• Performance Analysis: Analyse product and comms performance data and creator feedback to identify key insights, trends, and areas for improvement in product marketing strategies.

To excel in this role, individuals must:

• Independently manage projects from concept to completion after initial onboarding, with ongoing consultation from a designated point of contact.
• Proactively brainstorm innovative concepts and seamlessly execute them.
• Navigate and build strong working relationships with diverse cross-functional teams.
• Communicate clearly, concisely, and proactively, providing useful and timely updates to stakeholders.
• Demonstrate a strong ability to make data-backed decisions and recommendations.
• Navigate ambiguity effectively and exercise sound judgment in dynamic situations.

Qualifications:

• Proven experience in data analysis and deriving actionable insights.
• Exceptional project management skills with a track record of successfully managing complex projects independently.
• Experience in product marketing, digital marketing, or a related field, ideally within the technology or media industry.
• Excellent written and verbal communication skills, with the ability to articulate complex information clearly and concisely.
• Ability to work effectively in a fast-paced, collaborative environment.
• Experience working with or for online video platforms or creator ecosystems.
• Familiarity with creator tools and features.
• Experience working with global teams and navigating cultural differences.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Fluency in English is essential. Proficiency in another major EMEA language (e.g., French, German) is a plus.