Product Marketing Manager

PublishingCrossing; Coventry; On-site; GBP 35,000 - 50,000; Full time

Job summary

PublishingCrossing is seeking a Product Marketing Manager to oversee course positioning and promotion within Coventry University Group. The successful candidate will utilize data-driven insights to craft marketing strategies while fostering strong relationships with internal partners. This hands-on role requires creativity, organization, and the ability to work under pressure, ensuring effective recruitment efforts.

Benefits

Excellent Employers Pension Contribution

30 days annual leave plus bank holidays

New Holiday Purchase Scheme up to 5 additional days

Life Assurance (4x Salary)

BUPA Cash Plan

50% off Tuition Fees for staff dependants

CU Reward Scheme discounts across various retailers

New Electric Car Scheme

Cycle to Work Scheme

Qualifications

• Experience in data-driven decision-making and market analysis.
• Proven ability to manage projects and achieve objectives.
• Excellent written and oral communication skills.

Responsibilities

• Develop tactical marketing plans and key messaging.
• Manage stakeholder relationships and drive projects to completion.
• Create and deliver content in digital and print formats.

Skills

Data analysis

Stakeholder management

Communication skills

Project management

Content creation

Detail orientation

Job description

Our Mission

Coventry University Group is a global education group with a mission of Creating Better Futures. We are driven by our passionate belief in the transformational power of education and research to enable and empower our students, colleagues, and partners, and to improve the world around them. Our people are key to our success, and each role contributes to the group's ongoing progress in communities around the world.

The Role

As a Product Marketing Manager, you will be responsible for course and subject area positioning and promotion. You will develop tactical marketing plans and create key messaging to drive the success of our courses in the market across the Coventry University Group.

You will stay well-informed of competitor and market research to develop and implement our go-to-market plans on time and within budget, inspiring our audiences to apply and enroll. This requires a holistic approach to reflect group strategic priorities. It is a heavily hands-on role, involving a wide variety of marketing activities to help the group achieve its student recruitment goals.

This role will also serve as a central point of contact for designated internal business partners, building strong relationships with key stakeholders and driving a collaborative effort in student recruitment.

This Role is based in Coventry

Our Successful Candidate

Our successful candidate will be data-driven, adaptable, organized, and creative. They will demonstrate experience in:

1. Using data to deliver analysis, insight, and reporting to influence operational and strategic decision-making; identifying, developing, and implementing product opportunities aligned with organizational strategy; creating, gaining support for, and communicating tactical marketing plans.
2. Managing stakeholders, driving projects to completion, achieving objectives, and monitoring/reporting project progress. Working well in teams, challenging and provoking new thinking, and earning the respect of key stakeholders.
3. Using excellent written and oral communication skills to summarize and interpret information from various sources.
4. Creating content in digital and print formats.
5. Managing projects from inception to delivery, results, and action-driving.
6. Paying excellent attention to detail, proactively generating ideas, and dealing with issues independently. Approaching issues positively, seeking solutions, working diligently, and effectively under time pressure.
7. Supporting event delivery outside core hours, including evenings and weekends, and traveling to campuses as needed.

The Benefits

As a staff member of Coventry University, you will have access to a wide range of industry-leading rewards and benefits, including:

• Excellent Employers Pension Contribution
• 30 days annual leave plus bank holidays
• New Holiday Purchase Scheme up to 5 additional days
• Life Assurance (4x Salary)
• BUPA Cash Plan
• 50% off Tuition Fees for staff dependants
• CU Reward Scheme discounts across various retailers
• New Electric Car Scheme
• Cycle to Work Scheme

Our Culture

As a global education group, equality, diversity, and inclusion are embedded in our organization and are key to our core values. We harness the power of diverse cultures, backgrounds, abilities, and experiences to create opportunities for all.