Product Marketing Manager

CU London; Coventry; On-site; GBP 37,000 - 43,000; Full time

Job summary

CU London is seeking a Product Marketing Manager to lead course promotion and marketing strategies. The role involves developing marketing plans, managing projects, and collaborating with stakeholders to enhance student recruitment. Ideal candidates will be data-driven, organized, and creative, with strong communication skills.

Benefits

Excellent pension contributions

30 days annual leave plus bank holidays

Holiday purchase scheme for up to 5 additional days

Life assurance (4x salary)

BUPA Cash Plan

50% off tuition fees for staff dependents

Discounts through CU Reward Scheme

Electric Car Scheme

Cycle to Work scheme

Qualifications

• Experience in using data for analysis and reporting.
• Ability to manage projects from inception to completion.
• Strong written and oral communication skills.

Responsibilities

• Responsible for course and subject area positioning and promotion.
• Develop tactical marketing plans to drive student recruitment.
• Collaborate with internal stakeholders to achieve marketing goals.

Skills

Data analysis

Stakeholder management

Project management

Effective communication

Content creation

Attention to detail

Job description

1 day ago Be among the first 25 applicants

Division, Department
CU Corporate Services Limited (CUCS), Marketing - Product Proposition Marketing

Salary
Competitive starting salary range from £37,631 up to £42,943 per annum (dependent upon experience) with the potential to progress. A discretionary range for candidates with exceptional experience can be discussed/considered

Job Title
Product Marketing Manager

Job Reference
2648

Application Closing Date
11/06/2025

Mode
Permanent, Full Time

Our Mission
Coventry University Group is a global education group with a mission of Creating Better Futures. We are driven by our passionate belief in the transformational power of education and research to enable and empower our students, colleagues and partners and to improve the world around them. Our people are key to our success and each role contributes to the Group’s ongoing progress in communities around the world.

The Role
As Product Marketing Manager, you will be responsible for course and subject area positioning and promotion. You will develop tactical marketing plans and create key messaging to drive the success of our courses across the Coventry University Group. You will stay well-informed of competitor and market research to develop and implement go-to-market plans that are timely and within budget, inspiring audiences to apply and enroll. This role involves a wide variety of marketing activities to help achieve student recruitment goals and will be a central contact point for internal stakeholders, fostering collaboration.

This role is based in Coventry.

Our Successful Candidate
Our ideal candidate will be data-driven, adaptable, organized, and creative. They will have experience in:

• Using data for analysis, insight, and reporting to influence decisions and identify product opportunities aligned with organizational strategy.
• Managing stakeholders and projects from inception to completion, achieving objectives, and reporting progress.
• Communicating effectively through written and oral skills, summarizing information from various sources.
• Creating digital and print content.
• Managing projects from start to results-driven completion.
• Paying close attention to detail, working proactively, and maintaining a positive attitude under time pressure.
• Supporting events outside of core hours, including travel across campuses, evenings, and weekends as needed.

The Benefits
Coventry University offers a range of rewards and benefits, including:

• Excellent pension contributions
• 30 days annual leave plus bank holidays
• Holiday purchase scheme for up to 5 additional days
• Life assurance (4x salary)
• BUPA Cash Plan
• 50% off tuition fees for staff dependents
• Discounts through CU Reward Scheme
• Electric Car Scheme
• Cycle to Work scheme

Our Culture
We are committed to equality, diversity, and inclusion, valuing the diverse backgrounds, abilities, and experiences of our community to create opportunities for all.

Full Job Description & Person Specification
Click here to view the full job description and person specification.

We look forward to hearing from you!