Product Marketing Manager

CPS Group (UK) Limited; City Of London; On-site; GBP 55,000 - 65,000; Full time

Job summary

A leading Tech Organisation in London is looking for a Product Marketing Manager to drive marketing initiatives and position their offerings in the Cyber/Security market. Responsibilities include managing product marketing efforts, collaborating with product managers, and executing go-to-market strategies. The ideal candidate will have B2B marketing experience in tech and a passion for cybersecurity. This role is office-based two days a week with a competitive salary and bonus structure.

Benefits

Benefits

10% annual bonus

Qualifications

• Experience in a similar B2B product marketing role ideally in Tech/Cyber/Security.
• Strong experience in creating/defining GTM strategies.
• Exceptional marketing execution skills.

Responsibilities

• Lead and manage product marketing efforts for assigned products.
• Develop compelling value propositions for product lines.
• Conduct market research to understand customer needs.

Skills

Product Marketing

B2B Marketing

Go-to-Market Strategies

Market Research

Business Analysis

Job description

Overview

Product Marketing Manager
London - 2 days a week in London Office's
Salary: Up to £65,000 pa + benefits + 10% annual bonus

CPS Group are working with a leading Tech Organisation based in London. They have an excellent opportunity for a Product Marketing Manager to join their growing Product Marketing team.

In this role, you will be the key link between the sales, marketing, and product management teams on a global scale. Your primary responsibility will be to develop and execute product and solution positioning strategies that differentiate the company's offerings within the device security market.

This role will involve the opportunity to attend events / trade shows across EMEA.

Responsibilities

• Serve as the main point of contact for marketing initiatives related to assigned products and solutions, leading and managing product marketing efforts
• Collaborate with product managers to identify market opportunities and create compelling value propositions for each product line.
• Work with field marketing and product management to develop solution briefs that support the creation of product collateral (e.g., pitch decks, videos, explainers) to ensure products are effectively represented across key segments and regions
• Support the development of go-to-market (GTM) strategies to position products accurately within various market segments and geographical regions
• Conduct market research and competitive analysis, utilizing insights from sales data, surveys, and customer focus groups to understand customer needs, market potential, and pricing/channel strategies

Qualifications / Skills

• We are looking for a bright, articulate and ambitious Product Marketing candidate, someone who has a passion for working within Product Marketing, and would relish the chance to work within Cyber / Security
• Proven experience in a similar B2B product marketing role ideally from within the Tech / Cyber / Security sector.
• Strong experience of creating / defining GTM strategies
• Exceptional marketing execution and business analysis skills, with the ability to effectively position and promote products and solutions

Contact: Zach Bennett - CPS Group UK

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