Product Marketing Manager

JR United Kingdom; Bristol; Hybrid; GBP 45,000 - 52,000; Full time

Job summary

An innovative global Ed Tech and Health Tech company is seeking a dynamic Product Marketing Manager to lead their marketing efforts. This hybrid role offers the chance to work closely with cross-functional teams, shaping marketing strategies for software and hardware products. You will have the autonomy to develop go-to-market plans, conduct market research, and enhance customer journeys. With exceptional benefits and a commitment to career development, this is an exciting opportunity to make a real difference in people's lives while being part of a rapidly growing organization. If you're passionate about marketing and want to thrive in a supportive environment, we encourage you to apply!

Benefits

Company Pension

Private Medical Insurance

Flexible Working

Discounted Gym Membership

Long Service Award

EV Car Scheme

25 Days Holiday

Charity Days

Qualifications

• Proven track record in Product Marketing for Ed Tech or Health Tech.
• Experience in both B2C and B2B software marketing.
• Ability to write for both technical and non-technical audiences.

Responsibilities

• Develop and execute go-to-market plans for software and devices.
• Conduct market research and gather customer insights.
• Collaborate with teams to optimize customer journeys.

Skills

Product Marketing

Market Research

Software Marketing

Content Production

Customer Journey Optimization

Tools

Canva

Adobe Suite

Video Recording and Editing Software

Job description

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• Global Ed Tech / Health Tech business making a real difference to people's lives.
• Amazing place to work, great career development and exceptional staff retention.
• Excellent benefits including long service award, EV Car Scheme, and a long list of other benefits.

We’ve partnered exclusively with an incredible Ed Tech / Health Tech who’ve grown their headcount by 15x in the last ten years are established globally. Their mission and products are amazing, benefitting an enormous and diverse group of people around the world.

Exciting things are happening in their marketing function with the addition of a new Product Marketing Manager role, working alongside sales, software engineers, UX and product teams, and this newly created role will own a new section of the Product Marketing piece – focusing on hardware and software in the US, Software releases in Europe, and also their mobile app.

This is a hybrid role, not a fully remote role. Candidate must be happy working from the Bristol office 3 days per week, with 2 days working from home.

What You’ll Be Doing

The Product Marketing Manager will report to the CMO and work alongside another Product Marketing Manager. You’ll own Product Marketing with full autonomy for the products and territories within the role’s remit.

You’ll shape the Product Marketing Strategy, work collaboratively with cross functional teams, capture existing customer journeys, optimise them, and develop new ones, and you’ll be the project manager and QA across the group.

Your primary responsibilities will include

• Developing and executing go-to-market plans for their software portfolio, devices and mobile app.
• Conducting market research and gathering competitor and customer insights
• Collaborating with R&D, Sales, and Marketing teams to understand our customers’ needs
• Developing customer journeys that optimise the value to customers
• Leading on App Store listings and group social channel advertising

What Experience You’ll Need to Apply

• Proven track record in a Product Marketing role for an Ed Tech or Health Tech business is a must.
• Experience of software marketing – ideally both B2C and B2B.
• Product marketing for devices/hardware would be an added bonus.
• Experience of global marketing, ideally to include the US market, but we’re open to applicants who have not taken products to market in the US.
• The ability to write about technical subjects to a wide (and non-technical) audience – audiences include Health Professionals as well as children and families
• Experience in producing content for a range of on-line and off-line publications
• Experience using Canva, Adobe Suite, video recording and editing software is highly desirable

What You’ll Get in Return for Your Experience

• Salary up to £45k depending on experience
• Comprehensive benefits package, including company pension, group life assurance, income protection, private medical insurance, 25 days holiday plus public holidays, flexible working, wellbeing benefits, long service award, EV car scheme (after 2 years), discounted gym membership and charity days.
• Exceptional staff retention across all teams, particularly in marketing.
• Great career development and training opportunities and the business is growing steadily so the possibilities are endless.

What’s Next?

If you’re an experience Product Marketing Manager or similar, and you’re passionate about making a real difference in people’s lives we’d love to hear from you. Interview are already starting to be booked so please apply ASAP!