Product Marketing Manager

Daxko, LLC; Birmingham; On-site; USD 114,000 - 169,000; Full time

Job summary

An established industry player is seeking a passionate Product Marketing Manager to drive market intelligence and strategy. In this dynamic role, you'll leverage your storytelling and analytical skills to shape compelling marketing strategies that resonate with health and wellness organizations. Your expertise will guide cross-functional collaboration and strategic execution, ensuring alignment with company goals. Join a team that values diversity and innovation, where your contributions will have a meaningful impact on the future of wellness solutions. If you're ready to make a difference in a vibrant and fast-paced environment, this opportunity is for you!

Benefits

Comprehensive benefits package

Performance-based incentives

Opportunities for growth

Diversity and inclusion initiatives

Qualifications

• 5+ years of marketing experience with a focus on strategy and brand management.
• Exceptional written and verbal communication skills.

Responsibilities

• Conduct market research to inform strategies and positioning.
• Develop and execute marketing strategies for corporate offerings.

Skills

Strategic Planning

Brand Management

Communication Skills

Analytical Skills

Problem-Solving

Market Research

Collaboration

Storytelling

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Salesforce

Job description

Daxko powers wellness to improve lives. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.

Job Description

As a Product Marketing Manager, you’ll be the driving force behind our market intelligence, strategy, and positioning—helping shape the future of our brand and product success. If you thrive on research, storytelling, and strategic execution, this role is perfect for you!

What You’ll Do:

1. Be the Market Expert: Dive deep into industry trends, competitors, influencers, and target audiences to keep Daxko at the forefront of the market.
2. Shape Winning Strategies: Develop and execute annual intelligence strategies designed to achieve market leadership across all verticals.
3. Deliver Insight-Driven Marketing: Provide Brand Managers and stakeholders with data-backed research, insights, and trends to fuel strategic marketing execution.
4. Support High-Impact Initiatives: Lead marketing strategy and go-to-market (GTM) efforts for key partnerships, corporate offerings, and Daxko Exchange.
5. Inform Leadership Decisions: Create compelling assets and contribute to reporting for the Board of Directors and Senior Leadership Team to drive informed decision-making.
6. Craft Strategies That WOW: Develop persuasive proposals and initiatives that captivate the market and elevate our brand presence.
7. Foster Cross-Functional Collaboration: Work seamlessly with teams across the organization to ensure marketing, sales, and product goals are perfectly aligned.
8. Maximize Growth Opportunities: Plan and coordinate cross-product strategies to effectively market and sell additional solutions in alignment with company goals.
9. Champion the Industry: Bring passion and energy to the fitness, health, and wellness market, helping expand Daxko’s influence and leadership.

Qualifications

What We’re Looking For:

1. A storyteller who can turn market insights into compelling strategies.
2. A research-driven marketer with a sharp analytical mindset.
3. A strategic thinker who can balance creativity with data-driven decisions.
4. A collaborative team player who thrives in a fast-paced environment.

Must-Have Skills & Experience:

1. 5+ years of experience in marketing, with a strong focus on strategy planning and brand management.
2. Exceptional communication and storytelling skills—both written and verbal.
3. Strong analytical and problem-solving abilities with a keen attention to detail.
4. Proficiency in Salesforce and an understanding of market research concepts (JTBD/ODI methodology preferred).
5. Ability to thrive in a high-paced, dynamic work environment while managing multiple priorities.

Nice-to-Haves:

1. Bachelor’s degree in Marketing, Business, or a related field.
2. Experience in health & wellness technology or SaaS.
3. Prior exposure to corporate partnerships and strategic GTM efforts.

Additional Information

The salary range for this role is $114,000 - $169,000 per year. Where you fall within the pay range is based on how you demonstrate the attributes and competencies required for the role. We mostly reserve the upper half of our compensation bands for internal growth. In addition to base salary, we offer a comprehensive benefits package, performance-based incentives, and opportunities for growth.

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

All your information will be kept confidential according to EEO guidelines.