Product Marketing Manager

JR United Kingdom; Basingstoke; Remote; GBP 50,000 - 75,000; Full time

Job summary

A leading Insurtech data client is seeking an experienced remote-based SaaS Product Marketing Manager. This pivotal role focuses on planning and executing product launches through strategic marketing, ensuring impactful campaigns that resonate with customers.

Benefits

Company bonus scheme

34 days annual leave + birthday off

Enhanced parental leave & 14 days paid sick leave

Employee Assistance & Wellbeing Programmes

Qualifications

• Proven success in SaaS Product Marketing role with Insurance clients.
• Comfortable with occasional travel to UK Head Office.
• Naturally curious personality, able to communicate positively and succinctly.

Responsibilities

• Develop compelling messaging and positioning that speaks to target audiences.
• Track and report on product launch success using clear, actionable data.
• Conduct market research to inform and refine product positioning.

Skills

Proven success in SaaS Product Marketing

Communication

Market Research

Job description

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We’re excited to be supporting a fast-growing Insurtech Data Client, as they look to welcome an experienced remote-based SaaS Product Marketing Manager to their team. This is a pivotal role at a key moment in the company’s growth journey — ideal for someone who thrives on bringing products to life through strategic, creative marketing. You'll own the planning and execution of product launches, developing impactful campaigns and go-to-market strategies that resonate with customers and prospects.

Responsibilities

• Develop compelling messaging and positioning that speaks to target audiences across the customer journey
• Maintain consistency in brand voice and messaging across all marketing channels
• Track and report on product launch success using clear, actionable data
• Translate launch performance into strategic improvements
• Create engaging sales enablement materials, including case studies, FAQs, and collateral
• Conduct market research to inform and refine product positioning

Requirements

• Proven success in SaaS Product Marketing role with Insurance clients - essential
• Strong acumen; any broader commercial insurance experience is a bonus
• Comfortable with occasional travel to UK Head Office (once a month max)
• Naturally curious personality, able to communicate positively and succinctly
• Company bonus scheme
• 34 days annual leave + birthday off
• Enhanced parental leave & 14 days paid sick leave
• Employee Assistance & Wellbeing Programmes