Product Marketing Manager

Defaqto Limited; Aylesbury; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An innovative Fintech company is seeking a dynamic Product Marketing Manager to join their team. In this exciting new role, you will craft and execute marketing strategies that enhance product visibility and drive customer engagement. Collaborating closely with cross-functional teams, you will lead go-to-market initiatives and create impactful marketing collateral. This is a fantastic opportunity to contribute to a rapidly growing business that values creativity and strategic thinking, all while enjoying a flexible hybrid working model. Join a vibrant team that encourages bold ideas and fosters a culture of inclusivity and growth.

Benefits

Flexible working hours

Focus on wellbeing

Social and charity events

Free fruit

Qualifications

• Up to 5 years' experience in Product Marketing within SaaS or financial services.
• Proven ability to craft compelling messaging and campaigns.

Responsibilities

• Develop and implement marketing strategies for product awareness.
• Collaborate with sales and customer success teams for messaging consistency.

Skills

Product Marketing

SaaS Marketing

Campaign Management

Project Management

Creative Skills

Analytical Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Job description

Are you looking for a fast-paced role in a growing Fintech company?

Have you specialised in financial services or SaaS Product Marketing?

If you can say "Yes!" to both questions above and have up to 5 years' experience, then please apply!

WHO WE ARE

Defaqto is one of the UK’s most trusted sources of financial product and market intelligence. By bringing together product data, technology, and consumer insight, we help everyone make smarter, more informed financial choices now, and in the future. Our goal is to raise industry standards, power consumer choice, and help the industry meet evolving customer needs.

WHAT'S THE PURPOSE OF YOUR ROLE?

This is a brand new role and an incredible opportunity for a results-driven product marketing manager to join a rapidly scaling business. You will develop and implement marketing strategies that drive product awareness, customer engagement, and revenue growth. You will work closely with the product management, sales, and customer success teams.

WHAT YOU'LL DO

1. Build and maintain product messaging that resonates with our target audiences
2. Lead the development and execution of go-to-market strategies for new product launches and updates
3. Collaborate with sales and customer success teams to ensure messaging consistency and enablement
4. Work with the PR & Social media manager to create marketing collateral, case studies, whitepapers, and website content
5. Plan and execute marketing campaigns to promote products, support cross-selling, and drive revenue
6. Provide feedback on product features and support product evolution in collaboration with product management and sales

WHAT YOU'LL NEED TO SUCCEED

These are our essential requirements:

• Bachelor’s degree in marketing, business, or a related field
• Up to 5 years' proven experience in a Product Marketing role within a SaaS or financial services environment
• Proven ability to craft compelling messaging and campaigns that drive engagement
• Creative and analytical skills
• Planning and project management skills
• Positive, entrepreneurial approach

WAYS OF WORKING

Our office can be in London EC1 or Haddenham. We operate a hybrid working model, requiring you to be in the office a few days each week, including at least one day in Haddenham, which is accessible via train from London Marylebone to Oxford.

HOW WE WORK

Our values guide our work: Think Big, Be Bold, Own It, Team Up, Be a Star. We foster a vibrant office environment with flexible working, a focus on wellbeing, social and charity events, and free fruit.

RIGHT TO WORK

We cannot sponsor Skilled Worker visas; applicants must have the right to work in the UK permanently.

INCLUSION & DIVERSITY

We are committed to equal opportunities and value diversity, believing it leads to better business outcomes. We encourage applications from all backgrounds and ensure an inclusive recruitment process.