Product Marketing Lead (SaaS)

Wild Berry Associates; London; Hybrid; GBP 65,000 - 75,000; Full time

Job summary

A tech innovator in London is looking for a Product Marketing Lead to define product positioning, drive go-to-market strategies, and analyze campaign performance. The ideal candidate has over 5 years in B2B product marketing, excellent storytelling abilities, and a collaborative leadership style. Benefits include a competitive salary, flexible hybrid working model, professional development allowance, and private health insurance.

Benefits

Annual professional development allowance

Private health insurance

Flexible working model

25 days' holiday

Qualifications

• 5+ years in B2B product marketing, preferably SaaS or enterprise software.
• Proven success in managing product launches.
• Hands-on experience with data-driven campaign optimization.

Responsibilities

• Define product positioning and messaging for target audiences.
• Develop and execute go-to-market strategy for new features.
• Conduct research to inform roadmap priorities.

Skills

B2B product marketing

Storytelling

Analytical mindset

Communication

Collaborative leadership

Job description

Product Marketing Lead (SaaS)

London (3 days minimum in office)

£65,000-£75,000 + Performance Bonus + Perks

Join a rapidly growing tech innovator transforming the way businesses scale their operations. We’re seeking a strategic, data-driven Product Marketing Lead to craft compelling narratives, drive go-to-market execution, and fuel adoption of our suite of enterprise solutions.

About the Company

A London-based scale-up powering professional services and business infrastructure teams worldwide. Our platform brings together HR, Operations, Marketing, Sales, and Customer Success into one seamless workflow. Backed by top-tier investors, we’re poised for explosive growth, and you’ll play a key role.

Role Overview

As Product Marketing Lead, you will:

- Define and articulate product positioning and messaging that resonates with C-suite decision-makers and front-line users alike.

- Own go-to-market strategy for new features and launches, ensuring on-time delivery and measurable impact.

- Lead customer, market, and competitor research to inform roadmap priorities, value propositions, and pricing models.

- Partner closely with Product, Sales, Customer Success, and Marketing to develop targeted campaigns, sales enablement tools, and thought leadership assets.

- Analyze campaign performance and customer feedback to iterate and optimize messaging, channels, and tactics.

What You’ll Bring

- 5+ years in B2B product marketing (SaaS or enterprise software preferred).

- Proven track record leading successful product launches end-to-end.

- Exceptional storytelling skills: you can translate complex technical features into clear, benefit-driven language.

- Strong analytical mindset with hands-on experience using data to validate hypotheses and optimize campaigns.

- Collaborative leadership style; you inspire teams and stakeholders through influence and accountability.

- Excellent written and verbal communication; you thrive crafting collateral, presentations, and scripts.

What's on Offer

- Competitive salary and meaningful equity package.

- Flexible hybrid working model (office in Shoreditch).

- £1,500 annual allowance for professional development.

- Private health insurance, life assurance, and 25 days’ holiday.

- Regular offsites, team socials, and a culture built on transparency and growth.

- Fast-paced environment with direct impact on product and business strategy.

Ready to Lead the Charge?

Please note that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and ability to perform the duties of the job.