Product Marketing Lead — Infrastructure & Real Assets

HarbourVest Partners; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

HarbourVest Partners is seeking a seasoned Institutional Product Marketing professional to lead content development for new product launches, messaging across collateral, and fundraising support. You will collaborate with product specialists, investment teams, and compliance to craft compelling content that connects investor needs with market themes.

You will own GTM initiatives, messaging frameworks, and narratives, ensuring consistency with HarbourVest's brand while coordinating with legal on

Qualifications

• Experience developing marketing materials and content with an institutional asset management focus.
• Solid understanding of marketing communication practices and relationship management process.
• Demonstrated comfort delivering guidance to senior partners and investment professionals. Solid knowledge of financial markets, infrastructure and real assets experience is a plus.
• Familiarity with investment concepts and high level of comfort with numbers and analysis.
• Familiarity and understanding of nuances within private markets clients.
• Proven business writing ability with excellent grammar, spelling, and proofreading skills. Maintain a strong attention to detail and quality control across all deliverables.
• Ability to independently analyze information and solve problems.

Responsibilities

• Build and implement marketing content for new product launches. Includes participation in product planning discussions, development and execution of communication plans, and development and production of materials.
• Drives conversations with key partners to define product messaging across all marketing collateral. Conduct competitor and market research as needed to inform product positioning and messaging.
• Work closely with product specialists, investment, operations, IR, compliance, data, and legal teams.
• Develop content for external webcasts, events, product insights, and sales emails to facilitate communication between launches and contribute to product fundraising efforts.
• Own the execution of targeted GTM initiatives for assigned strategy(s) aligned to strategic firmwide priorities.
• Own messaging frameworks, archetype narratives, and insight materials.
• Work with external legal counsel on materials supporting launches and fund closes including PPM supplements
• Ensure a consistent message, tone, and brand across all marketing materials
• And other responsibilities as required

Skills

Marketing content

Content development

Project management

Collaboration across teams

Investor market knowledge

Attention to detail

Education

BA or equivalent

BS or equivalent

Job description

HarbourVest Partners is seeking a seasoned Institutional Product Marketing professional to lead content development for new product launches, messaging across collateral, and fundraising support. You will collaborate with product specialists, investment teams, and compliance to craft compelling content that connects investor needs with market themes.

You will own GTM initiatives, messaging frameworks, and narratives, ensuring consistency with HarbourVest's brand while coordinating with legal on