Product Marketing Lead

Miro Group; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Miro is seeking a Group Product Marketing Manager to lead product marketing for emerging products. The role requires a blend of strategic and tactical marketing skills with an entrepreneurial mindset, working cross-functionally to drive market success and develop impactful marketing strategies.

Benefits

Competitive equity package

Health insurance for you and your family

Lunch, snacks, and drinks provided in the office

Wellbeing benefit and WFH equipment allowance

Annual learning and development allowance

Opportunity to work for a globally diverse team

Qualifications

• 6+ years of product marketing experience in enterprise SaaS.
• Proven success in launching new products.
• T-shaped marketing skills; deep product marketing expertise.

Responsibilities

• Drive market discovery and understanding through research.
• Develop differentiated positioning and messaging.
• Build comprehensive go-to-market strategies.
• Influence cross-functional alignment.

Skills

Product Marketing

Marketing Strategy

Customer Understanding

Cross-functional collaboration

Storytelling

Job description

Miro's Product Marketing team shapes how the world thinks about, adopts, and gets value from Miro. We are responsible for crafting and packaging Miro's product story and taking it to customers with impactful go to market approaches, built in partnership across teams at Miro. Successful Product Marketers at Miro are curious, customer centric, creative problem solvers, operate with end to end ownership of their domain, and can seamlessly shift from storytelling to strategy to tactical marketing execution to drive outcomes.

About the Role

We're seeking an exceptional Group Product Marketing Manager to lead product marketing for one or more of Miro's emerging product portfolio. This role requires an entrepreneurial mindset and the drive to build comprehensive product marketing strategies from the ground up for new products. You'll combine deep product marketing expertise with broad cross-functional capabilities to position new offerings for market success, working cross functionally and directly with customers to create compelling value propositions and marketing plans that align with Miro's platform and multiproduct strategy.

This role offers the chance to shape Miro's expansion into new market categories, work directly with senior leadership on strategic initiatives, and build scalable approaches that will guide future product category expansions. You'll have autonomy to experiment while contributing signficantly to the company's next phase of evolution.

What you’ll do

• Drive market discovery and customer understandingthrough deep curiosity and investigative research, uncovering insights about target personas, their underlying motivations, pain points, buying processes, and customer journeys
• Develop differentiated positioning and messagingthat connect product capabilities to customer outcomes, leveraging creative thinking to find unique angles that set our solutions apart from competitive alternatives
• Build comprehensive go-to-market strategieswith an end-to-end perspective, connecting work across product discovery, development, campaign and launch execution, demand generation, and sales enablement while optimizing for system-wide impact
• Go from 0 to 1 to scaled launchesas products and product-market fit matures, balancing innovative approaches with proven methodologies to accelerate time-to-market and ensure consistent execution
• Influence cross-functional alignmentwithout formal authority, driving decisions across product, engineering, sales, marketing, and customer success teams through compelling storytelling and data-driven insights
• Establish thought leadership and market credibilityby collaborating with marketing teams to develop content strategies and campaigns that position Miro as an innovator in new market categories

What you’ll need

• 6+ years of product marketing/generalist marketing experiencewith proven success launching new products or entering new market categories, preferably in enterprise SaaS environments with both PLG and Sales-led go to market motions
• Entrepreneurial track recordof building marketing strategies from zero to one, with evidence of taking ownership beyond assigned scope and driving initiatives through obstacles
• T-shaped marketing skillscombining deep product marketing expertise (positioning, messaging, competitive intelligence) with broad understanding of demand generation, sales enablement, and customer lifecycle marketing
• Multi-product or platform experiencewith enterprise software, particularly in productivity, collaboration, or work management solutions

What's in it for you

• Competitive equity package
• Health insurance for you and your family
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Opportunity to work for a globally diverse team
  

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,600 employees in 12 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in , and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

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At Miro, we're committed to building a diverse and inclusive workplace where everyone can thrive. Your unique perspectives empower us to innovate and drive positive change.

While we're eager to learn more about the rich diversity of our candidates, your privacy is paramount. Participation in this questionnaire is completely optional, and any information you provide will be de-identified and analyzed in aggregate form, ensuring it cannot be used to identify you personally.

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Prepare yourself to go beyond

Here are some helpful tips to ensure you have all the correct information throughout our hiring process.

A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.

02. Hiring Manager

The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.

03. Skill Assesment

An interactive presentation to see your skills in action, based around a particular case study or business problem.

04. Meet the Team

Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture.

Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro.