Product Marketing Lead

Infiterra; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A B2B subscription commerce platform in London is looking for a Product Marketing Lead. You will create demand, shorten the sales cycle, and accelerate revenue growth through impactful product marketing strategies. Ideal candidates have at least 5 years of experience in Product Marketing for SaaS products and strong communication skills. This role offers flexible working hours and a remote-first environment.

Benefits

Flexible working hours

Work-from-anywhere scheme

Learning & development budget

State-of-the-art workspaces

Qualifications

• At least 5 years of hands-on experience in Product Marketing for SaaS products.
• At least 2 years of leading a Product Marketing team.
• Fluency in English with exceptional writing and presentation skills.

Responsibilities

• Lead the product marketing roadmap and team.
• Define compelling product positioning and messaging frameworks.
• Conduct deep market and competitive research.

Skills

Hands-on experience in Product Marketing

Technical and business acumen

Positioning strategies development

Excellent communication skills

Fast-paced and data-driven adaptability

Job description

Join our mission to grow and transform the subscription economy by simplifying subscription service delivery.

Infiterra's mission

Our B2B subscription commerce platform helps IT Distributors and MSPs automate operations, integrate seamlessly, and scale efficiently.

To support our global growth, we're hiring a Product Marketing Lead in London—our newest hub. We’ve just opened a WeWork office in the city, 2 steps away from Chancery Lane stop, and are building out a founding team to drive our UK expansion. It’s a great time to join: you’ll be part of shaping not just the role, but also the local team culture and presence from the ground up.

Your mission

Create demand, shorten our sales cycle, and accelerate revenue growth through impactful positioning, messaging, and data-driven product marketing programs. Success means making sure our target audience clearly understands the value of our product—ultimately turning interest into action.

This role is perfect for someone who thrives at the intersection of market insight, GTM strategy, and sales enablement. You’re commercially sharp, execution-focused, and energized by turning complex ideas into compelling narratives that drive results.

Your role & responsibilities

Lead our product marketing roadmap and team, fostering a culture of innovation, collaboration, and continuous improvement.

In more detail:

Positioning & messaging

• Lead the go-to-market roadmap, strategy, and product launch execution.
• Define compelling product positioning, messaging frameworks, and personas to drive effective segmentation and clear value comms.

Market research

• Conduct deep market and competitive research to shape GTM strategies, target markets, and positioning for new features and upsell plays.
• Use insights to build data-driven launch strategies and scale efforts across markets.
• Monitor trends, competitors, and customer needs to spot risks and opportunities early.

Sales Enablement

• Partner with sales, marketing, and CS to deliver impactful enablement materials.
• Ensure messaging aligns with pain points and industry shifts, keeping it consistent across touchpoints.
• Create FAQs, use cases, success stories, and objection-handling guides to boost product fluency.

Content & Campaigns

• Own integrated campaigns, content, and event strategies to increase awareness, engagement, and adoption.

Metrics & data-driven performance

• Track and analyze GTM performance, optimizing strategies to drive impact and ROI.

Our Ideal Candidate Persona

• You have at least 5 years of hands-on experience in Product Marketing for SaaS products, preferably in e-commerce, CRM, billing, or subscription management.
• You have at least 2 years of leading a Product Marketing team.
• You possess a strong blend of technical and business acumen and an understanding of the SaaS product landscape.
• You have strong skills in crafting positioning strategies and messaging frameworks that drive product success.
• You have solid experience owning GTM strategies and successfully launching new products or features.
• You demonstrate excellent communication and storytelling skills.
• You have the ability to influence cross-functional teams without formal authority.
• You thrive in a fast-paced, data-driven environment and can pivot strategies based on market feedback.
• You are a natural leader and mentor, fostering growth and collaboration within your team.
• You have strong analytical and problem-solving skills, using data to make informed marketing decisions.
• You are fluent in English and have exceptional writing and presentation skills.

Sounds like you?
It is a Win-Win

• A tech-passionate team with a friendly culture and international breed.
• Remote-first & hybrid work.
• Flexible working hours.
• Work-from-anywhere scheme.
• Learning & development budget.
• State-of-the-art workspaces for on-site collaboration.

If you feel you’re a great fit, please apply!
We’d love to hear from you!

All applications will be treated with confidentiality.
Please note that due to the large number of CVs received, only compatible candidates will be contacted for an interview.

As part of our dedication to the diversity of our workforce, Infiterra is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion.