Product Marketing Generalist

Neko Health; Greater London; Vor Ort; GBP 121.000 - 148.000; Vollzeit

Zusammenfassung

Neko Health AB is seeking an experienced Product Marketing Manager to sit inside project squads and drive PMM activities from concept to launch. You will own positioning, messaging, and marcomms for one or two high-priority projects while contributing to foundational PMM work across research and market insights.

You will embed Medical/Legal/Regulatory review in all workflows, ensuring accuracy and compliance as you lead two to three major launches in the first year.

Qualifikationen

• 5-7 years in product marketing or product management in consumer tech/healthtech.
• Track record of owning product launches end-to-end.
• Genuine interest in the future of healthcare and ability to move between technical, medical and consumer topics.
• Fast learner who can get up to speed quickly.
• Comfortable working inside project squads and managing stakeholder relationships.
• Strong writing and collaboration with copywriters.

Aufgaben

• Be the embedded PMM presence within designated project squads, flagging positioning and messaging questions early.
• Own the marcomms strategy for each product project throughout its lifecycle.
• Develop sharp creative briefs for launch materials across channels.
• Run two to three significant product launches in the first year with ownership from kickoff to post-launch.
• Develop robust research and reporting to enable continuous learning across PMM.
• Embed Medical/Legal/Regulatory review into all workflows for compliance.

Kenntnisse

PMM experience

Product launches

Healthcare tech

AI tool fluency

Strong writing

Fast learning

Tools

Marcomms tools

Jobbeschreibung

Mission

Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.

Role Purpose

In this role, you will sit directly inside project squads, working alongside engineers, designers, product managers and clinical leads to bring PMM thinking in at the point of creation, all the way through to launch. You will be assigned to one or two high-priority projects at a time, running positioning, messaging, and marcomms strategy for each in sequence. You will also contribute to foundational PMM work such as: competitive insights, customer research, market-level positioning, and measuring impact. You will report to the Product Marketing Lead. This role is best suited to someone who likes to get close to the product — bringing empathy for the end user, curiosity for the technical details, and focus to see a project from inception to launch. You will be part of the early Product Marketing team, helping to build the function from the ground up and to shape how it operates.

What You’ll Deliver in the First 6–12 Months

• Be the embedded PMM presence within designated project squads, representing the member perspective, flagging positioning and messaging questions early, and building out the marcomm strategy to tell our members and the world about our latest innovation.
• Own the marcomms strategy for each product project you are assigned to: positioning, messaging, creative strategy, Medical/Legal/Regulatory review, and post-launch reporting on impact and learnings.
• Develop sharp creative briefs for launch materials across marketing channels.
• Run two to three significant product launches in your first year, with clear ownership from kick-off through to post-launch.
• Develop robust research and reporting to enable continuous learning and improvement across the PMM function.
• Embed Medical/Legal/Regulatory review into all workflows, ensuring clinical accuracy and compliance before anything is published.

Requirements

• 5-7 years in product marketing or product management with experience ideally in consumer technology, healthtech, or a subscription/membership business.
• Track record of owning product launches end-to-end, not just contributing to them.
• Genuine interest in the future of healthcare and the ability to move seamlessly between technical, medical, and consumer industry topics.
• Fast learner who can get up to speed on a new product area quickly and produce output without needing lengthy handoff periods.
• Comfortable working inside project squads and managing stakeholder relationships at pace across engineering, design, and clinical teams.
• Strong writer who can collaborate effectively with a copywriter to make clinical or technical information feel clear, actionable, and human for a general audience.
• Experience working within regulated or claim-sensitive environments is a plus (pharma, medtech, financial services).
• AI tool fluency is essential.

Compensation Range: $162K - $198K