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A forward-thinking tech company in the UK is seeking a Marketing Executive to lead their marketing efforts across cloud-based solutions. This fully remote role offers a salary up to £45,000 based on experience. Ideal candidates should have over 4 years of marketing experience, including expertise in software and SaaS product marketing, and a proven ability to execute successful B2B campaigns.
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Marketing Executive - Software & SaaS | Fully Remote | Up to £45,000
Are you a hands-on marketer with a passion for software and SaaS products? We're working with a forward-thinking tech company looking for a talented Marketing Executive to take ownership of their end-to-end marketing efforts across a growing portfolio of cloud-based solutions.
This fully remote role is perfect for someone who enjoys autonomy, thrives in fast-paced environments, and wants to make a meaningful impact on product positioning, lead generation, and campaign execution.
What You'll Be Doing:
Develop and deliver go-to-market strategies for new and existing software products
Plan and execute multi-channel marketing campaigns across digital, print, social, and events
Collaborate with Sales, Product, and Customer Success teams to align messaging and ensure campaigns support commercial goals
Drive digital marketing efforts including SEO, paid advertising, email marketing, and social media management
Optimise the company's HubSpot CRM to support lifecycle and customer engagement campaigns
Create compelling content and sales enablement materials that guide prospects through the buyer journey
Monitor and analyse campaign performance to drive data-led decisions and optimise ROI
Support product launches, customer webinars, and software demo events
What We're Looking For:
At least 4 years of marketing experience, including 2+ years in software/SaaS product marketing
Proven track record of planning and executing successful B2B marketing campaigns
Excellent copywriting, storytelling, and communication skills
Comfortable working independently and managing multiple projects with minimal supervision
Strong experience with tools such as HubSpot, Google Analytics, Figma, or JasperAI
A strategic, proactive mindset with the ability to deliver practical, results-driven campaigns
What's in it for You?
A fully remote role with a high level of autonomy and impact
Opportunity to join an innovation-led company working at the forefront of software and cloud technology
Salary up to £45,000, depending on experience
A supportive, collaborative team that values creativity, initiative, and growth