Product Marketing Executive

JR United Kingdom; Slough; On-site; GBP 30,000 - 45,000; Full time

Job summary

Join an award-winning online casino and bingo brand as a Product Marketing Executive to drive player engagement and promotional campaigns. You'll leverage your iGaming experience to enhance the bingo product and support gamification strategies aimed at optimizing the customer experience.

Qualifications

• Proven experience in online bingo or iGaming.
• Background in Gaming Operations or Marketing.
• Experience coordinating across multiple teams in promotional efforts.

Responsibilities

• Manage bingo-related content and schedules on platforms.
• Execute promotional campaigns and enhancements.
• Support gamification setups and marketing campaign coordination.

Skills

Online bingo experience

Promotional campaigns management

Player engagement optimisation

Job description

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An award-winning, cutting-edge, and innovative online casino and bingo brand is expanding and seeking an experienced Product Marketing Exec (Bingo & Gamification) to support their brand’s growth across key markets.

Role Purpose:

The Product Marketing Executive is primarily responsible for supporting the day-to-day operations, promotions, and marketing of the online bingo product. This role involves optimising player engagement, executing promotional campaigns, and ensuring a seamless customer experience. The ideal candidate will have a strong understanding of the online bingo industry, player behaviour, and marketing strategies. Additionally, this role will support the Product Marketing Managers in the creation and execution of product marketing and gamification campaigns.

Key Responsibilities:

Bingo

• Manage and update bingo-related content on the website and mobile platforms.
• Bingo Schedule management – Create games and implement and optimise bingo schedules ensuring a balanced and engaging bingo experience.
• Bingo CRM cycle management (min 2 bespoke bingo offer and info mailers per month)
• Create bingo pop-ups, manage in-client banners creation and implementation
• Free ticket management
• Monitor the performance of bingo rooms, promotions, and new product features.
• Work closely with CRM and marketing teams to enhance player engagement.
• Ensure all bingo promotions align with regulatory and compliance standards.

Gamification

• Support with Free to Play game set ups, segmentation and maintenance of the campaigns
• Support game testing Marketing Campaign coordination
• Assist the Product marketing managers with campaign coordination, briefs, compliance approvals
• Promotions execution – ensuring all terms and conditions, promotional information, copy, designs are created and delivered.

Requirements:

• Proven experience in online bingo, iGaming, or a similar role within the online gambling industry.
• Background in Gaming Operations, Promotions, or Marketing.
• Hands-on experience managing promotional campaigns, with the ability to demonstrate successful collaboration across multiple teams (Design, Copy, CRM, Compliance, Marketing, and Brand).

Preferred:

• 2-3+ years of experience in the iGaming industry
• Experience with the industry leading bingo software platform
• Strong understanding of bingo game mechanics, platforms, player psychology, and industry trends.
• Experience in Online Bingo-Specific promotions and marketing
• Knowledge of regulatory requirements in key iGaming markets (UKGC, etc.)

If thats you, then dont miss this opportunity and Apply now!