Product Marketing Director

Qevlar AI; Greater London; On-site; GBP 110,000 - 170,000; Full time

Benefits offered by this job

Equity

Hybrid work / London office

Autonomy & creativity

Impactful work

Job summary

Qevlar AI is seeking a Product Marketing Director to own how we position and message our AI-powered security platform, turning it into pipeline. You will work with Product and Engineering to translate developments into customer-facing narratives and lead GTM for new feature launches in collaboration with Sales and Customer Success.

You will build product narratives that resonate with skeptical security buyers, maintain competitive materials, and manage analyst relations to shape market

Qualifications

• Proven product marketing experience in cybersecurity (SOC/SIEM or security automation)
• Experience building positioning and messaging from the ground up
• Ability to discuss AI concepts credibly with engineers and technical buyers
• Track record of leading product launches end to end
• Results-driven approach focusing on pipeline, win rate and retention

Responsibilities

• Own positioning and messaging for Qevlar to resonate with security buyers
• Translate product work into customer-facing narratives with Product & Engineering
• Lead GTM for new features and launches with Sales and Customer Success
• Maintain competitive intelligence and sales enablement materials
• Manage analyst relations (Gartner, Forrester) and briefings

Skills

Cybersecurity PMM

Positioning & messaging

B2B SaaS

Cross-functional leadership

Job description

About Qevlar AI

Qevlar is a B2B SaaS scale-up on a mission to boost the productivity of cybersecurity teams with Artificial Intelligence. We build an AI platform that transitions Security Operations Centers from reactive to proactive units through autonomous security alert investigations.

In just three years, we have:

• Raised a total of $44m in series-A & seed rounds from EQT Ventures, Forgepoint Capital and Partech

• Deployed our solution with major Enterprises such as Sodexo and GlobalConnect, and leading MSSPs like Orange Cyberdefense

• Expanded to the US market with a growing North American presence

• Ended 2025 with a strong multi-million dollar ARR and ambitious goals for 2026

We're looking for a Product Marketing Director to own how we talk about that product positioning, messaging, and the go-to-market work that turns it into pipeline and adoption.

You'll take ownership of the strategy, not just execution against an existing playbooks.

What You Will do

• Own positioning and messaging for Qevlar in what actually resonates with customers and skeptical security buyers

• Build genuine fluency in the underlying technology (agentic investigation, autonomous triage, where the AI performs well and where it doesn't) so you can speak credibly to technical buyers

• Partner with Product and Engineering to translate what they're building into customer-facing narratives, and bringing customer and competitive feedback back into roadmap conversations

• Lead go-to-market for new feature and product launches, coordinating with Sales so they're ready and with Customer Success so customers know what's changing

• Maintain competitive intelligence and sales enablement materials (battlecards, objection handling)

• Own analyst relations, including briefings and relationship management with firms like Gartner and Forrester

• Support the customer lifecycle beyond launch (demos, onboarding content, renewal and retention messaging, case studies)

Who You Are

• Product marketing experience in cybersecurity, ideally in SOC/SIEM or security automation

• Experience building positioning and messaging from the ground up at a previous company, not just executing

• Enough technical understanding of AI (agentic systems, reasoning models, and their practical limitations) to engage credibly with engineers and technical buyers

• A track record of leading product launches end to end

• A results-oriented approach - you think about your work in terms of pipeline, win rate, and retention, not just content output

• Comfort operating as a hands-on individual contributor early on, with the ability to build and lead a team as the role grows

• Strong writing and communication skills, with the ability to make complex technology clear and credible to both technical and executive audiences

Why join us

• Work on meaningful problems with real-world impact in cybersecurity

• A high-impact role in a small, international, fast-moving team where your contributions directly shape the company and its success

• Shape the future of a product already making noise in AI + security circles

• A company culture that values autonomy and creativity

• Opportunity for equity and early ownership

• We're flexible on location -you can either work from home or join your colleagues in our London office

If you're excited about helping security teams adopt cutting-edge AI, we'd love to hear from you. Let's build the future of cybersecurity together!

Hiring process

1. Conversation with our VP Marketing

2. Conversation with a Product Manager

3. Conversation with our Head of Product

4. Case Study

5. Culture fit

6. Reference check and Offer

7. Offer