Product Marketing Copywriter

TN United Kingdom; London; Hybrid; GBP 35,000 - 60,000; Full time

Job summary

A leading company in the financial services sector is seeking a Product Marketing Copywriter to support its marketing team. The role involves creating engaging content for various platforms, ensuring messaging consistency, and collaborating with multiple teams. This hybrid position offers excellent benefits, including flexible working arrangements and generous annual leave.

Benefits

24 days annual leave rising to 29 days

Enhanced parental leave

Wellness days

Flexible Fridays

Birthday day off

Employee assistance program

Charity days

Breakfast provided

Social events

Qualifications

• Proven copywriter with a portfolio of marketing and product content.
• Familiarity with alternative assets or financial services.
• Experience writing for B2B audiences in finance or technology.

Responsibilities

• Create persuasive sales and marketing collateral.
• Align messaging with brand voice and strategic goals.
• Conduct research to shape content strategy.

Skills

Copywriting

Communication

Stakeholder Management

Content Strategy

Job description

With Intelligence is currently recruiting a Product Marketing Copywriter.

The role will support the product marketing team to create consistent messaging, copy, and content that describes our products to staff and external users and prospects. This will include producing product marketing collateral such as pitch decks, brochures, website posts, and social media content around the features and capabilities of our product.

This role is a hybrid full-time position, with applicants expected to be in the office at least 2 days per week.

Primary focus areas:

1. Product Marketing Copy

• Help create persuasive sales and marketing collateral, including brochures, one-pagers, email campaigns, case studies, video scripts, and presentations.
• Develop clear, concise, and engaging content for our marketing website, product pages, and landing pages.
• Collaborate with the Product Marketing Manager to align messaging with the company's brand voice and strategic goals.
• Work closely with product and sales teams to translate internal and customer feedback into accessible and impactful marketing content.
• Ensure consistency in tone, style, and messaging across all product-related marketing materials.
• Conduct research to understand the competitive landscape and customer needs, helping to shape content strategy.
• Edit and refine existing content to improve clarity, persuasiveness, and effectiveness.

1. Product Content Copy

• Develop an understanding of our suite of products and services.
• Ensure language is consistent across the product and marketing functions for internal alignment.
• Work with product and marketing design teams to brief creative requests effectively.
• Review product copy and messaging to ensure clarity, simplicity, and consistency.

Requirements

• A skilled and proven copywriter with a portfolio of marketing and product content.
• Familiarity with alternative assets or financial services and a deep understanding of users and personas within the alternative asset management industry.
• Experienced in writing for B2B audiences, ideally in finance, technology, or data-driven industries.
• A strong communicator who can translate complex ideas into engaging, audience-friendly content.
• Detail-oriented with excellent grammar, spelling, and editing skills.
• A strong collaborator with good stakeholder management skills, able to liaise with different departments to create content in a timely manner.

Benefits include 24 days of annual leave rising to 29 days, enhanced parental leave, wellness days, flexible Fridays, birthday day off, employee assistance program, charity days, breakfast provided, social events, and hybrid working.

Our Company:

With Intelligence, based at One London Wall, London EC2Y 5EA, offers excellent benefits, including free breakfast and drinks daily. We encourage participation in social networks covering activities from sports to rock climbing. Our open-plan office fosters a social and energetic environment. We provide exclusive editorial, research, data, and events for senior executives in asset management, including hedge funds, private credit, private equity, real estate, and traditional asset management. Our goal is to hire motivated, thoughtful individuals committed to delivering exclusive intelligence to our subscribers. If you find this role appealing, please apply. We look forward to hearing from you.

We are an Equal Opportunity Employer. We do not discriminate based on race, age, sex, gender, marital status, national origin, disability, religion, sexual orientation, gender identity, veteran status, genetic information, or any characteristic protected by law.