Product Marketing & Content Executive

Bizimply; United Kingdom; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in software development seeks a Product Marketing Executive passionate about strategic marketing and content execution. You'll be instrumental in shaping the company's narrative, translating technical features into compelling benefits, and creating a range of marketing content to drive growth and engagement.

Benefits

Dynamic working environment

Income Protection Insurance

Death in Service Insurance

Employer PRSA Contributions

Education Support Scheme

Employee Assistance Programme

Bike to Work Scheme

Taxsaver Transport Tickets

Paid Maternity & Paternity Leave

Qualifications

• 1-3 years in product marketing, content marketing, or B2B SaaS marketing.
• Ability to craft compelling benefit-led content.
• Experience collaborating with multiple departments.

Responsibilities

• Execute and evolve product messaging across channels.
• Plan and create value-based content for various platforms.
• Manage engagement content to build visibility.

Skills

Commercial mindset

Strong writing skills

SEO knowledge

Collaboration

Content creation

Tools

WordPress

HubSpot

Adobe Create Suite

Marketing automation tools

Analytics tools

Job description

Description

This is a role that blends strategic product marketing with creative content execution. You’ll be the voice of our product, creating and managing high-impact content that connects with our audience and supports our ambitious growth goals. You’ll work across campaigns, email, web, and social to bring our messaging to life and support product marketing, brand awareness, and lead generation.

Department: Business Development

Location: UK

Description

This is a role that blends strategic product marketing with creative content execution. You’ll be the voice of our product, creating and managing high-impact content that connects with our audience and supports our ambitious growth goals. You’ll work across campaigns, email, web, and social to bring our messaging to life and support product marketing, brand awareness, and lead generation.

You’ll play a hands-on role in shaping how Bizimply speaks to customers and prospects - enabling Sales and CS teams, and supporting product-led growth. You’ll also plan and create engaging content that drives traffic, builds trust, and supports commercial goals.

If you’re a strong writer who thinks commercially, understands SaaS audiences, and wants to play a key role in shaping how a high-growth company shows up in the market - this is for you.

Key Responsibilities

Product Marketing

• Execute and evolve Bizimply’s product messaging and positioning across channels.
• Translate technical features into clear, compelling customer benefits throughout the user lifecycle.
• Support go-to-market strategies for new features and integrations.
• Build and maintain sales/CS enablement materials like one-pagers, decks, battle cards, and more.

Content & Campaigns

• Plan and create value-based content for landing pages, email sequences, paid ads, and in-product comms.
• Support full-funnel marketing campaigns aligned to product launches and commercial goals.
• Work cross-functionally with Product, Sales, and Design to ensure content is on-brand and on-target.
• Create engaging content across a range of formats: blog posts, landing pages, guides, emails, case studies, social posts, ad copy, and more

Awareness & Engagement

• Write and manage blogs, case studies, social posts, and other top-of-funnel content to build visibility.
• Help grow Bizimply’s presence in organic channels like SEO, social, and AI platforms.
• Contribute to podcast, video, and customer story development as needed.
  
  

Skills, Knowledge and Expertise

• 1–3 years of experience in product marketing, content marketing, or B2B SaaS marketing.
• Strong commercial mindset - can connect messaging to business goals.
• A strong writer who can craft compelling, benefit-led content that resonates with our customers - operators and managers in hospitality, retail, and other shift-based industries.
• Experience collaborating with Product, Sales, and Marketing teams.
• Ability to work independently and manage multiple priorities.
• Proficiency in WordPress, HubSpot, marketing automation, analytics tools and social media platforms.
• Familiarity with Adobe Create Suite for creation of video and graphics
• Bonus: experience in workforce, HR tech, SaaS, or hospitality/retail tech space.
  
  

Benefits

• Exposure to all business areas
• Gain a solid and transferrable understanding of how a SaaS company is run
• Dynamic and fun working environment
• Income Protection Insurance
• Death in Service Insurance
• Employer PRSA Contributions
• Education Support Scheme
• Employee Assistance Programme
• Bike to Work Scheme
• Taxsaver Train/Luas/Bus Tickets
• Paid Maternity & Paternity Leave

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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