Product Marketing

Thanx; North America; Remote; USD 110,000 - 170,000; Full time

Job summary

Thanx, a leader in loyalty solutions for restaurants, is seeking a Product Marketing Manager to drive customer success and market perception. This role focuses on supporting restaurant clients in utilizing the Thanx platform for growth through data-driven marketing strategies, conducting market analyses, and managing product launches. Candidates should possess 3-5 years of relevant experience and strong analytical, project management, and communication skills. It’s a high-impact role with significant influence and collaboration across teams to transform offline business engagement.

Qualifications

• 3-5 years in marketing or consulting at a startup or growth-stage tech company.
• 2-3 years of SaaS B2B product marketing experience with proven career advancement.
• Track record of success in fast-paced, ambiguous environments (companies under $50M ARR).

Responsibilities

• Conduct market and competitive analysis.
• Lead win/loss and churn analysis to identify growth opportunities.
• Monitor industry trends and translate insights into actionable strategies.
• Own end-to-end product launch execution and marketing plans.
• Create sales enablement materials, including scripts, training, and demo environments.
• Develop compelling collateral that communicates platform value.

Skills

Project Management

Analytical Skills

Written Communication

Verbal Communication

Marketing Technology

Cross-Functional Influence

Job description

Thanx is a leading loyalty and guest engagement platform for restaurants. Thanx helps regional and national restaurant brands grow customer lifetime value with easy-to-use lifecycle marketing automations and innovative customer loyalty tools focused on access, status, and personalization, over rote discounts. Thanx’s proprietary credit card tokenization technology, deep POS integrations, and loyalty-integrated ordering experiences dramatically increase the volume and accuracy of purchase data, which sits at the core of our CRM suite of tools, and our app and web-based ordering experiences deliver industry-leading conversion and repeat purchasing. We were named to Nation’s Restaurant News “2020 Power List” as one of the 50 most influential innovators in food service.

Thanx has secured investments from prominent venture and growth equity luminaries, having raised over $30M from elite investors such as M33 Growth, Ribbit Capital, and Sequoia Capital. At the core of our success is a culture that has attracted some of the best talent from across the country. We are proud of our incredibly strong employee tenure, a track record of internal promotions, and our impressive alumni network. We credit our cultural “core behaviors” with these accomplishments: Find A Way, Focus on What Matters, Say “Thanx” Genuinely, Welcome Diverse Perspectives, and Empathy Over Ego.

Your Next Role

The restaurant industry is evolving rapidly, and technology is at the center of that transformation. Thanx is helping leading brands rethink loyalty—not as a program, but as a driver of profitable growth. With successful IPOs from platforms like DoorDash, Toast, and Olo, the market is primed for innovation, and Thanx is positioned to lead.

As a Product Marketing Manager, your focus will be helping our customers get the most out of the Thanx platform. You’ll partner closely with Sales, Product, and Customer Success to accelerate adoption, showcase real business impact, and empower restaurants to grow same-store sales through smarter, more data-driven marketing. You’ll also play a key role in capturing and amplifying these success stories—turning individual wins into scalable insights that educate the broader market on how to drive loyalty as a business outcome, not just a tactic.

This is a rare opportunity to shape both customer success and industry perception at a high-growth, product-led company. You’ll have strategic influence, direct visibility into results, and the chance to help restaurant marketers nationwide rethink how they drive growth.

We’re hiring for 100% remote roles at all levels; this position can be based anywhere in the U.S. or Canada.

What You'll Do

• Conduct market and competitive analysis
• Lead win/loss and churn analysis to identify growth opportunities
• Monitor industry trends and translate insights into actionable strategies

Product Launch & Enablement

• Own end-to-end product launch execution and marketing plans
• Create sales enablement materials, including scripts, training, and demo environments
• Develop compelling collateral that communicates platform value to customers and prospects

Content & Communication

• Produce diverse marketing materials: product guides, videos, presentations, help articles, and case studies
• Write release notes, product newsletters, and customer enablement content
• Serve as the go-to product expert for internal teams and external stakeholders

Impact Measurement

Drive measurable improvements in win rates, product adoption, customer renewals, NPS scores, and revenue growth.

What You Bring

Experience

• 3-5 years in marketing or consulting at a startup or growth-stage tech company
• 2-3 years of SaaS B2B product marketing experience with proven career advancement
• Track record of success in fast-paced, ambiguous environments (companies under $50M ARR)

Skills & Expertise

• Strong project management and analytical capabilities
• Excellent written and verbal communication skills
• Experience with marketing technology (MarTech) platforms
• Ability to influence cross-functionally without direct authority

Bonus Points

• Experience selling to executives and marketing leaders
• Restaurant industry background
• Passion for operations and AI-driven marketing automation
• Scientific approach to problem-solving and continuous learning

Why You'll Love This Role

• High Impact: Your work directly influences company growth and customer success
• Strategic Influence: Shape product positioning and go-to-market strategy
• Cross-Functional Collaboration: Work closely with product, sales, and customer success teams
• Growth Opportunity: Rare chance to learn across the entire product marketing stack, building and scaling the product marketing function
• Industry Innovation: Help transform a multi-trillion-dollar offline commerce market

Ready to Make an Impact?

If you're a strategic thinker who thrives on execution, loves solving complex problems, and wants to help reshape how offline businesses engage with customers, we want to hear from you.

Location: Remote-friendly
Employment Type: Full-time
Level: Manager/Senior Manager

Compensation Range: $110,000 - $170,000

Final compensation will be determined fairly based on the candidate’s geographic location (U.S. or Canada), relevant experience, and the scope of responsibilities.

Ready to change your life? Apply now!

We are proud to be an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Thanx will consider qualified applicants with arrest or conviction records for employment in a manner consistent with local requirements.

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