Product Manager - Value Added Services

AllPoints Fibre; United Kingdom; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A telecoms company in the UK seeks a highly capable Product Manager - VAS to own the services and capabilities of their connectivity portfolio. The ideal candidate will have proven experience in the wholesale telecoms industry, leading product development from conception to deployment. The role includes responsibility for the product roadmap, features, and value additions to the connectivity portfolio. A strong customer-first mindset is essential, along with excellent communication and leadership abilities.

Benefits

Bupa private medical insurance

30 days' annual leave allowance

Employer contributory pension

Qualifications

• Proven experience in the wholesale telecoms industry.
• Strong background in defining product requirements and budgets.
• Ability to innovate and add value to the connectivity portfolio.

Responsibilities

• Own and develop the end-to-end VAS product roadmap.
• Manage every aspect of product development from conception to completion.
• Determine GTM and commercial proposition to drive growth.

Skills

Proactive and customer-focused

Strong communication skills

Leadership skills

Critical thinking

Risk management abilities

Education

Experience in the wholesale telecoms industry

Tools

Project management tools

Job description

We are looking for a highly capable Product Manager - VAS to own the services and capability to supplement our FTTP, Ethernet and SoGEA connectivity portfolio.

In this role, you will input into the strategy that flows into the development of a product and responsible for specifying requirements for its productization, GTM strategy, commercial proposition and in life management of the product.

The VAS product line consists of traditional services such as CPE but we don’t want to limit thinking to the traditional, we have in-house capability such as aquila Pulse and Data & Insights that strengthen our competitive position and resonate with our Partners.

You will be responsible for driving the VAS roadmap, working product management, technical product management, pre-sales, sales and the Partners themselves, ensuring APFN adds demonstratable value and differentiation to our Partners.

What you will be doing:

• Own and accountable for the development of the end-to-end VAS product roadmap that will be published to our Partners, from requirements gathering through to deployment and continuous improvement
• Managing every aspect of a product's development from conception to completion
• Working with Partners and utilising analyst / market insight in assessing market demand to ensure validity of every product both active and planned
• Determining the right features for a product to ensure its effectiveness within the market
• Identifying and defining the target customer's needs and using this information to develop relevant products
• Oversee product strategy development and defining the steps required to bring the product to fruition
• Determine the GTM and commercial proposition to drive growth and increased penetration across the UK footprint
• Focusing on developing API first and automated interactions to drive volume in a wholesale market
• Driving best practice governance and product in life management

About you:

We are looking for a proactive and customer-focused VAS Product Manager with proven experience in the wholesale telecoms industry. The ideal candidate will have a strong background in defining product requirements and budgets, particularly within technologies such as Ethernet, FTTP, and SOGEA.

You’ll be naturally curious and driven to innovate, constantly seeking new ways to add value to our connectivity portfolio. A customer-first mindset is essential, ensuring that product development is always aligned with user needs and expectations.

Strong communication and leadership skills are key, especially when collaborating across teams. You should be confident in your critical thinking and risk management abilities, with a keen eye for detail and a solid analytical approach. Operating in a fast-paced and sometimes ambiguous environment, you’ll be self-motivated and empowered to take initiative and drive results.

The benefits at APFN...

At AllPoints Fibre Networks, we're all about looking after you. We offer an extensive wellbeing package that goes beyond the EAP. Your benefits will include Bupa private medical insurance and dental cover, income protection insurance, group life insurance and a health plan to help with day to day expenses such as eye care... we will even pay for you to get a massage!

Everyone needs a break now and then, right? That's why we start all our employees off with a generous 30 days' annual leave allowance (pro rata), plus bank holidays. And if you ever need some extra time off due to illness or parental leave, we've got enhanced leave plans in place to support you through that.

Additionally we know how important it is to feel secure with your finances. That's why we have benefits dedicated to your financial wellbeing. You will be able to join our employer contributory pension and in addition to income protection insurance, group life insurance we offer cashback and voucher schemes to help cover living cost such as electricals and personal spending.

Our commitment to Diversity, Equity and Inclusion...

At AllPoints Fibre, diversity makes us stronger. We’re building an inclusive workplace where everyone feels valued, respected, and empowered to thrive. We’re committed to:

• Fair pay and equal opportunities for all
• Supporting underrepresented groups through our Women in Telecoms Network
• Investing in future talent with our apprenticeship scheme and mentorship programmes
• Ensuring every employee completes Equality, Diversity & Inclusion training
• Creating a culture where every voice is heard and everyone has the opportunity to grow

We welcome applicants from all backgrounds and experiences. If you’re excited about this role but don’t meet every single requirement, we still encourage you to apply — we’d love to hear from you.

About us:

At AllPoints Fibre Networks (APFN), we make access to the UK’s full fibre rollout seamless, scalable, and seriously stress-free. We're a customer-first, future-ready network wholesaler. Empowering our partners with a frictionless route to the largest full fibre footprint in the UK.

We’re a team that values curiosity, ambition, and a get-things-done attitude. We’re fast-paced but supportive. Serious about what we do but never take ourselves too seriously. Whether you’re collaborating across teams, solving complex challenges, or celebrating success. You’ll find an environment where you can flourish and make a real impact.

Next steps

If the role sounds like the right fit for you, we look forward to seeing your application! If shortlisted, our Talent Acquisition Team will be in touch to set up and initial conversation. Next stages will involve meeting with our hiring teams to discuss the role and your experience in more details.

If you require any reasonable adjustments to be made during your interview process, please tell us in your application or reach out for a discussion about how we can accommodate you in the selection process.