Product Manager - Denza Brand (UK)

BYD Europe; Uxbridge; On-site; GBP 60,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Product Manager to lead the localization of a premium product portfolio in the UK market. This role involves collaborating with cross-functional teams across Europe and China to deliver strategic insights on market trends and regulatory changes. You will spearhead product localization initiatives, ensuring successful market entry and deployment while enhancing brand awareness through targeted campaigns. If you have a passion for New Energy Vehicles and sustainability, this is your chance to make a positive impact in a dynamic and diverse team committed to a zero-emission future.

Qualifications

• 5+ years in product management or related fields with project management expertise.
• Strong data analytics and communication skills to drive product strategies.

Responsibilities

• Lead localization initiatives for product alignment with UK market needs.
• Collaborate with teams to translate market requirements into product implementations.

Skills

Data Analytics

Communication Skills

Project Management

Problem-Solving

Collaboration

Market Analysis

Education

Bachelor's Degree in Sustainable Transition

Master's Degree in Automotive Engineering

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Job description

Main location: UK – London

About the Role:

As Product Manager for the Denza Brand, you will spearhead the localization of our premium product portfolio in the UK market. Working closely with cross-functional teams across Europe and China, including product, sales, marketing, and R&D, you will provide strategic insights on market trends, regulatory changes, competitive landscape, and stakeholder expectations. You will also lead product localization initiatives to ensure successful market entry and deployment.

Key Responsibilities

• Lead product localization initiatives in the UK market by identifying market requirements and uncovering consumer insights to drive the development of market-aligned products
• Orchestrate product requirements from diverse stakeholders, including user groups, dealers, and regulatory bodies, collaborating with cross-functional teams (R&D, Sales, Business Planning, and Marketing) to translate requirements into actionable product implementations aligned with our strategy
• Design and execute local product campaigns, including test-drive events and customer clinics, to refine our value proposition and enhance brand awareness and product interest
• Deliver comprehensive insights through consumer analysis and competitive benchmarking to inform product marketing strategies
• Support local validation activities during the early (pre-) launch phases of new passenger car models in UK, ensuring compliance with regulatory frameworks and business objectives

Ideal Candidate Profile:

• Bachelor's or Master's degree in Sustainable Transition, Automotive Engineering, Marketing, Business Administration, or related field
• Minimum 5 years experience in product management or related industry; project management expertise is advantageous
• Superior data analytics capabilities with proven ability to extract and communicate critical insights
• Exceptional communication skills with demonstrated ability to collaborate effectively across technical teams and disciplines
• Methodical, data-driven approach to problem-solving
• Strong prioritization and multitasking abilities in a dynamic environment
• Collaborative team player demonstrating a customer-centric mindset and growth-oriented attitude
• Genuine passion for New Energy Vehicles (NEVs) and sustainability
• Comprehensive understanding of NEV technical pathways, performance metrics, design principles, and their impact on user experience

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team