Product Manager

Carwow; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary

Matched pension contributions

Share options

Bupa Private Healthcare

Eyecare vouchers

Life Assurance

Monthly coaching sessions with Spill

Enhanced holiday package

Bank Holidays

Work from abroad for a month

Tech allowance

Learning and development budget

Social events

Refer a friend bonus

Job summary

Carwow is seeking a Product Manager to own the dealer-facing product, guiding its strategy and execution from discovery to delivery. You will lead dealer interviews, analyze data, and explore AI-driven enhancements to pricing and workflows, collaborating with engineers, designers, and commercial teams.

You’ll operate in a hybrid environment, driving engagement and revenue while shaping the product toward faster, smoother dealer experiences.

Qualifications

• 1.5+ years of product management experience in a B2B or SaaS environment.
• Hands‑on experience with product discovery and data analysis.
• Genuine curiosity about AI and its value in practice.
• Comfort with ambiguity and evolving scope.
• Strong stakeholder instincts and ability to influence senior teams.
• Clear written and verbal communication skills.

Responsibilities

• Own the product direction for Carwow's dealer-facing product.
• Lead discovery work with dealers, interviews, and data analysis to identify value.
• Identify and test opportunities to bring AI into dealer workflows.
• Collaborate with Tech Lead, Designer, and Engineers to ship well-scoped solutions with clear metrics.
• Manage the backlog with a focus on engagement, retention, and revenue.
• Cross-functionally align with product, engineering, commercial and marketing teams.

Skills

Product management

Data analysis

AI curiosity

Ambiguity handling

Stakeholder management

Clear communication

Job description

OUR MISSION

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.

What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

And we’re a long way from done!

THE ROLE

Buying and selling a car should feel like one seamless motion for a dealer, not two separate systems. Right now it's the opposite: a dealer buys through us, then has to manage collection, payment and resale largely on their own, stitching together workflows across multiple platforms and channels, much of it manual.

For a dealer, speed is money. Every extra day a car sits before it's collected, priced, and paid for is a day of depreciation, tied-up capital, and a missed chance to buy the next one. If we can get a dealer from 'I've bought this car' to 'it's ready and paid for' faster through transport and collections, quicker final pricing, and Wallet, we make them more profitable. A dealer who's more profitable because of Carwow has little reason to go elsewhere: they'll lean on us more, and churn less.

This role owns that last-mile agenda: getting cars collected quickly, resolving final price without friction, and making Wallet work the way dealers expect it to. This team sits across our ambitions to make car changing a seamless journey, this role’s job is the handover itself: the operational moment between buying and being ready to sell again. This is also a moment where AI changes what's possible. Dealers are already asking for smarter scheduling, less manual chasing, and tools that reduce the overhead of running a business. We want to build those things. The PM in this role will need the curiosity to explore what that could look like, and the rigour to distinguish genuine value from noise. If you want to own an operational product area end to end, work with some of the most sophisticated buyers in UK retail, and build things that have a direct line to commercial outcomes, this is it.

WHAT YOU'LL BE DOING

Product Strategy & Execution

• Own the product direction for Carwow's dealer-facing product, defining what we build, in what order, and why
• Lead discovery work with dealers, interviews, on-site visits, data analysis to build a precise understanding of where we can add the most value
• Identify and test opportunities to bring AI into dealer workflows: smarter recommendations, vehicle pricing, performance insights that actually change behaviour
• Collaborate with Tech Lead, Designer, and Engineers to ship well‑scoped solutions with clear success metrics
• Manage the backlog with commercial awareness prioritising work that drives engagement, retention, and revenue, not just activity

Partner Engagement & Insight

• Build relationships with key dealer partners and use those relationships to validate product direction before we build
• Work with Account Management and Sales to understand what's driving churn, what's blocking adoption, and what would make carwow stickier
• Translate qualitative partner feedback into structured product insight; don't just collect opinions, turn them into decisions

Cross-functional Leadership

• Work across product, engineering, commercial, and marketing to align on priorities and ship coherently
• Communicate strategy and trade-offs clearly to leadership and stakeholders, written as well as verbal
• Support the commercial team on partner conversations where product context matters: capability deep‑dives, roadmap discussions, strategic accounts

WHAT WE'RE LOOKING FOR

• 1.5+ years of product management experience in a B2B or SaaS environment, with evidence of improving engagement or retention metrics
• Hands‑on experience with product discovery: you run your own interviews, interrogate your own data, and form your own hypotheses rather than waiting for research to land in your inbox
• Genuine curiosity about AI, you follow what's happening, you have a point of view on where it adds real value, and you're eager to experiment
• Comfort with ambiguity: this role involves defining the problem as much as solving it, and the scope will evolve
• Strong stakeholder instincts, you can build trust with commercial teams, technical partners, and senior stakeholders without losing your own point of view
• Clear written and verbal communication; you can explain a complex trade‑off simply and bring people with you

NICE TO HAVE

• Experience in automotive, marketplace, or dealer‑facing products
• Familiarity with gamification or engagement loop design in a B2B context
• Background in scale‑up or high‑growth environments
• Experience taking new products to market, including GTM planning and launch

INTERVIEW PROCESS

• Step 1: Talent Screening Call (30 min)
• Step 2: Hiring Manager Call: Experience (45 min)
• Step 3: Case Study (60 min + Task)
• Step 4: Values Interview (45 min)

WHAT’S IN IT FOR YOU

• Hybrid working
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Bupa Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays
  • 28 days annual leave
  • 1 day for your wedding
  • 1 day off when you move house - because moving is hard enough without work!
  • For your third year anniversary, get 30 days of annual leave per year
  • For your tenth year anniversary, get 35 days of annual leave per year
  • Option to buy 3 extra days of holiday per year
• Work from abroad for a month
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• The latest tech (Macbook or Surface) to power your gif‑sending talents
• Up to £500/€550 home office allowance for that massage chair you have been talking about
• Generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.