Job Summary
Reporting to the Commercial Director, you will be responsible for product planning, delivery, and market research throughout the product's lifecycle.
You will develop a vision and roadmap for the products, aligned to business goals and the market requirements based on input from internal stakeholders, customers, market research, trade associations attendance (legislative & standards), and your own industry insight.
Having identified product development or improvement projects, you will work closely with Development/Engineering, Marketing, and Sales to deliver products to market that align with this vision, meeting market needs and delivering to a consistently high-quality standard.
This position is full-time office-based, working Monday to Friday 8:30am to 5pm in Aylesford.
Duties
- You will develop a forecast for the product based on input from marketing, sales, market analysis, and your own experience, and manage its delivery.
- Define the product strategy and roadmap.
- Manage the product throughout its lifecycle from concept to end-of-life.
- Be the recognized expert in the business on the product, the market, relevant technology, and the competition.
- Write the business case for new product investments and gain internal approval.
- Write Market Requirements documents for product requirements, including costs and selling prices, accounting for varying price strategies based on route to market.
- Working with the marketing manager, propose a product marketing plan and budget and then deliver against it.
- Develop core positioning and messaging for the products, coordinating with the marketing manager to provide data on product positioning, competitor analysis, and market trends to guide the campaigns.
- Perform product demos to customers and develop internal training for staff development and technical/sales training & support relationship building with key clients.
- Monitor, report, and make proposals to improve product performance.
- Identify and support sales channels.
- Develop route to market strategies with key stakeholders to support targeted product growth strategies.
- Promote the product to sales teams through sales training sessions, webinars, newsletters, and other mechanisms.
- Develop and deliver training to technical sales support and the sales team.
- Co-ordinate with development and marketing on projects to deliver to plan.
- Collate feedback from sales and customers and feedback into product roadmaps.
- Represent the voice of the customer in senior-level meetings.
- Using business intelligence and market conditions, deliver a regular (e.g. monthly) volume, revenue, and profit forecasts.
Knowledge, Experience, and Qualifications
- Educated to degree standard or similar in engineering or equivalent.
- 3+ years relevant product management experience from within a transferable role, preferably within the HVAC industry.
- Demonstrable understanding of product engineering and management principles.
- Experience in marketing data analytics and tools.
- Proven negotiation and networking skills.
- Excellent interpersonal skills, able to represent the company at all levels.
- Must possess good analytical and problem-solving skills with a methodical approach to achieving results.
- High attention to detail with excellent organizational and record-keeping skills.
- Excellent verbal and written communication skills, with the ability to convey technical information to a range of audiences.
- Very proficient in Microsoft Office packages.
- Proven ability to work competently both on own initiative and as part of a team.
Only suitable candidates will be directly contacted about this position, and we will not store or process the data of candidates in any way unless consent has been obtained.