Product Lead/Executive Producer - Virtual World Games (Contract), PRELOADED

Preloaded; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a strategic Product Lead to drive the development of monetised games within virtual worlds. This role involves leading the product cycle from concept to launch, focusing on in-world purchases and social-first mechanics. The ideal candidate will have proven experience in shipping virtual worlds or social games with free-to-play mechanics, a strong understanding of user engagement loops, and excellent communication skills. Join a BAFTA-winning studio that believes in the power of play to create impactful experiences for diverse audiences.

Qualifications

• Proven experience in shipping virtual worlds or social games.
• Strong understanding of in-world economies and user engagement.

Responsibilities

• Define and own the product vision, roadmap, and KPIs.
• Oversee cross-functional development teams and manage project timelines.

Skills

F2P mechanics

Agile production pipelines

User engagement loops

Excellent communication

Problem-solving

Tools

Horizon Worlds

Roblox

Job description

Contract (Hybrid/Remote)

Overview

We’re seeking a strategic and hands-on Product Lead / Executive Producer to drive the development and delivery of monetised games with virtual worlds (Horizon Worlds, Roblox etc). The experiences will feature in-world purchases and social-first mechanics. You’ll lead the full product cycle from concept to launch over short time frames with the potential to extend into live-ops.

We are an equal-opportunity employer and welcome applicants from all backgrounds.

Key Responsibilities

• Define and own the product vision, roadmap, and KPIs.
• Oversee cross-functional development teams (design, art, engineering)
• Implement monetisation strategies (F2P economy, virtual goods, progression systems)
• Manage project timelines, budgets, and stakeholder expectations
• Coordinate user testing, analytics and feedback loops to inform development
• Ensure smooth launch and post-launch support planning

What We’re Looking For

• Proven experience shipping virtual worlds or social games with F2P mechanics
• Strong understanding of in-world economies and user engagement loops
• Skilled in agile production pipelines and rapid iteration cycles
• Deep familiarity with Horizon Worlds or similar platforms
• Excellent communicator, collaborator, and problem solver

Nice to Have

• Background in live ops or community-driven game development
• Experience with UGC systems or tools

ABOUT PRELOADED

We are a BAFTA-winning games studio inventing new ways to play for everyone. We harness the power of play to create the experiences of tomorrow.

Founded in 2000, PRELOADED believes that play, in all contexts and for all audiences, has the potential to impact our world positively. As a cross-disciplinary team of artists, designers, play specialists, and creative technologists, we are united by this shared mission - what we call Play with Purpose.

Together, we craft a diverse range of playful experiences. We help organisations, brands, and institutions engage next-generation audiences and collaborate with technology platforms to imagine the future of play.

Learn more about the studio here: https://preloaded.com/the-stud...