Product & Innovation Communications Director

Sage; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Sage is seeking a Director of Product & Innovation Communications to shape and deliver an integrated communications strategy across product, technology, AI and customer priorities. You will partner with senior leaders to translate strategy into clear, credible narratives that support Sage’s growth and strengthen its reputation.

You’ll lead a multidisciplinary, geographically dispersed team, set high standards for strategy and execution, and use data and insights to optimize impact across

Qualifications

• Experience leading communications in product, technology, or corporate/Integrated comms within a large organisation.
• Ability to translate complex product/innovation strategies into credible narratives for diverse audiences.
• Strong leadership across geographically dispersed teams and stakeholders.

Responsibilities

• Lead the integrated communications strategy across Sage’s product and innovation agenda.
• Provide strategic counsel to senior leaders and translate strategy into customer-focused narratives.
• Strengthen Sage’s external reputation through media relations, thought leadership, and analyst engagement.
• Manage and develop a multidisciplinary, global team delivering high-impact communications.

Skills

Strategic communications

Stakeholder management

Media relations

Thought leadership

Leadership

AI experience

Job description

Job Description

The Director, Product & Innovation Communications is a senior leader responsible for shaping and delivering Sage’s integrated communications strategy across its product, technology, innovation and customer agenda.

Working in close partnership with senior Product, Technology and business leaders, and the Corporate Affairs Leadership team, this role builds understanding, confidence and advocacy across colleagues, customers, media, analysts and other influential stakeholders. The role provides strategic counsel, brings stakeholder insight into decision-making and translates Sage’s product and innovation strategy into compelling, credible narratives that demonstrate customer value and strengthen Sage’s reputation.

This leader will bring together internal and external communications expertise around shared strategic outcomes, lead a multidisciplinary and geographically dispersed team, and work across Brand & Corporate Affairs and the wider business to deliver integrated moments of impact that support Sage’s growth ambitions.

This is a hybrid role, 3 days per week from our London office.

Key Responsibilities

Summary of role

The Director, Product & Innovation Communications is a senior leadership role responsible for shaping and delivering Sage’s integrated communications strategy across product, technology, AI, innovation and customer priorities. Working closely with senior Product and Technology leaders and Brand & Corporate Affairs, you’ll translate Sage’s strategy into clear, compelling narratives that demonstrate customer value and strengthen Sage’s reputation internally and externally.

What I will be doing

You’ll lead the integrated communications strategy across Sage’s product and innovation agenda, creating a clear story around what Sage is building, why it matters and the value it creates for customers. You’ll provide strategic communications counsel to senior leaders, using colleague, customer, media, analyst and market insight to inform decisions and identify opportunities and potential risks.

You’ll build understanding and advocacy internally while strengthening Sage’s external reputation through media relations, thought leadership, analyst engagement and compelling customer stories. Working across Brand, Marketing, Public Affairs, Social and Events, you’ll identify key moments where integrated communications can create the greatest impact.

You’ll also lead and develop a multidisciplinary, geographically dispersed team, setting high standards for strategy, creativity and execution. Using data, insight and AI, you’ll continually improve how the team prioritises its work and focuses on the activity that creates the greatest value for Sage.

What we are looking for

We’re looking for an experienced communications leader with a strong background in product, technology, corporate or integrated communications within a large, complex organisation. You’ll be confident advising senior executives, bringing strong commercial judgement and the ability to constructively challenge and influence decisions.

You’ll be skilled at translating complex product and technology strategies into credible, engaging narratives for different audiences, with a strong understanding of how customer outcomes and evidence build reputation over time.

Strong people leadership is essential, with experience bringing together communications specialists across different disciplines and geographies. Experience within global technology, SaaS, AI or a listed organisation would be highly valuable.