Product Growth Hacker: Exchange & Main App

Crypto.com; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Une entreprise de crypto-monnaie dynamique recherche un Growth Marketing Hacker pour diriger sa stratégie de mise sur le marché. Le candidat idéal aura une expérience en marketing produit, une forte capacité analytique et des compétences en communication. Ce rôle implique une collaboration étroite avec les équipes produit et de croissance pour développer des campagnes percutantes et optimiser l'engagement des utilisateurs.

Qualifications

• 3-5 ans d'expérience en marketing produit, idéalement dans le secteur crypto.
• Succès prouvé dans le lancement et la mise à l'échelle de produits B2C.
• Esprit analytique avec compétence en analytics marketing et recherche utilisateur.

Responsibilities

• Développer des propositions de valeur pour différencier la plateforme.
• Gérer la planification de mise sur le marché pour les lancements de fonctionnalités.
• Concevoir des programmes de cycle de vie pour activer et retenir les utilisateurs.

Skills

Communication

Analytical mindset

Copywriting

Collaboration

Tools

GA4

Tableau

Mixpanel

Job description

Product Growth Hacker: Exchange & Main App

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we scale our Exchange and Crypto.com App (spot trading), we’re hiring a Growth Marketing Hacker to lead our go-to-market strategy, lifecycle initiatives, and product positioning to fuel global user growth and engagement.

This role combines product, data, and creative execution, ideal for a strategic marketer thriving in fast-paced, high-ownership environments. You’ll collaborate closely with product managers and growth teams to align feature rollouts, growth campaigns, and user insights into compelling narratives across geographies and user segments.

Key Responsibilities

1. Strategy & Positioning

• Partner with product and strategy teams to own the roadmap for the Exchange (Advanced) and main app (Mainstream) verticals.
• Develop value propositions to differentiate our platform in a competitive global market.
• Collaborate with data, analytics, and product teams to define user personas and map tailored journeys.
• Lead creative and copy positioning, briefing growth teams for impactful, localized campaigns.
• Work with product managers to align on roadmap priorities and feedback loops.

Launch Execution

• Manage go-to-market planning for feature launches in partnership with the product team.
• Design integrated marketing campaigns across in-app, email, web, social, and earned media for user acquisition.
• Ensure campaigns are timely, scalable, and data-driven, coordinating with local teams for region-specific messaging.
• Analyze market trends, conduct competitive benchmarking, and identify opportunities and threats.
• Conduct user interviews, feedback loops, and surveys to gather insights and improve UX/messaging.

Growth & Retention

• Design lifecycle programs to drive user activation, trading volume, and retention.
• Develop promotions, streaks, and incentive programs to boost engagement.
• Work with analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.

Performance & Reporting

• Define KPIs with growth and product teams across funnel metrics and campaign impact.
• Utilize tools like GA4, Tableau, Mixpanel for reporting and iterate quickly based on data insights.

Requirements

• 3-5 years of experience in product marketing, ideally with a crypto background.
• Proven success in launching and scaling B2C products, growing adoption and revenue sustainably.
• Excellent communication and copywriting skills, capable of simplifying complex ideas and storytelling that converts.
• Highly collaborative, experienced in cross-functional teamwork in fast-paced environments. Bias for action.
• Strong analytical mindset with proficiency in marketing analytics and user research.
• Experience in regulated industries or financial services is a plus.
• Bonus: Crypto native or familiar with community-led growth strategies.