Product Designer (UX, Game-design)

Gizmo; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A well-funded startup in London is seeking its second full-time design hire to create engaging experiences on their AI-powered learning platform. You'll contribute to shaping the company’s design identity, craft user interfaces, and develop playful game mechanics to enhance user engagement.

Benefits

Work directly with founders

Hybrid work arrangement

Competitive salary + equity

Fast-growing startup environment

Qualifications

• 5+ years designing digital products with a strong portfolio.
• Experience in planning and running user research.
• Fast, iterative, impact-focused design approach.

Responsibilities

• Craft core flows: map, prototype, test, and iterate on product flows.
• Conduct user evaluations and identify new needs.
• Design motivating mechanics and rewards for learning.

Skills

UX thinking

User research

Motion graphics

Animation

Tools

After Effects

Principle

Lottie

HTML/CSS/JS

React

Job description

Background

We're building Duolingo-for-Anything: an AI-powered platform that turns anything you are learning into a social, gamified learning experience. We are growing rapidly, backed by top VCs, and recently raised our Series A funding.

So far, we've managed to grow to 1 million monthly users, with a product that is essentially an MVP - if you check it out you'll notice it's a little janky. Users love Gizmo because of the thought that's gone into solving their problems, and the delight of learning with gamification, social features, and AI that adapts to their needs.

Now we are taking the product to the next level with polish and craft. We recently hired an experienced product designer and now we're looking for our second design hire who will help us create the most engaging learning experience ever seen.

Why this role is special

• Invent the future of learning with AI: AI is evolving at rapid speed, and we believe that the winning UX paradigms haven't been discovered yet. Here you'll have a chance to experiment, invent, and push new tools to their limits
• Be the second full time design hire: You'll shape Gizmo's design DNA. You won't just follow established processes; you'll create them, influencing everything from our visual identity to our design culture
• Join a design-centric team: The whole company believes that outstanding, delightful design will be the key to winning over consumers and building learning experiences that last.
• Work with ambitious, kind people: We've hired a fantastic team of engineers who are all deeply committed to building delightful, innovative product experiences.
  
  
  

What You'll Do

• Craft core flows - Help us rethink our UX: map, prototype, test and iterate on core product flows from end-to-end.
• Spend hours with users - Whether it's identifying new needs, or evaluating current features, you'll spend a lot of time talking to users
• Design playful game loops - Create motivating mechanics, rewards and progression systems that make learning fun
• Evolve our icon & illustration language - Extend the existing library and create new assets
• Bring interfaces to life with motion - Craft UI and character animations that make every action feel responsive and fun
  
  
  

Requirements

• 5+ years designing digital products with a portfolio showing both sharp UX thinking and high craft
• Comfortable planning and running user research—interviews, surveys, and rapid tests
• Fast, iterative, and impact-focused: you know when to sweat a detail and when to ship to learn more
• Working knowledge of motion tools (After Effects, Principle, Lottie) and an eye for playful animation.
  
  
  

Nice to have

• You have founded a company or built a significant side project that has had some real users
• Experience designing gamified products (mobile, web, or casual games)
• Experience designing social products
• Hands‑on illustration or icon‑system design skills
• Ability to build interactive prototypes in HTML/CSS/JS or React
• Experience creating design systems or brand guidelines from scratch
  
  
  

Benefits

If this is you, you can expect:

• Work directly with all three founders and shape company strategy
• Hybrid: join us 4+ days per week in our London office
• Competitive salary + equity
• A front-row seat in an early, well-funded startup that's growing insanely fast