Product Content Writer

JR United Kingdom; Leicester; On-site; GBP 25,000 - 40,000; Full time

Job summary

A large B2B services provider is looking for a skilled Content Writer to support sales and marketing initiatives. The role involves crafting impactful content, leading the implementation of product content strategies, and collaborating closely with sales and marketing teams. This position is initially contract-based but may lead to permanent placement.

Qualifications

• Skilled in crafting impactful content with benefit-led messaging.
• Ability to develop sales collateral aligned with product strategies.
• Experience in collaboration with sales and marketing teams.

Responsibilities

• Craft clear, benefit-led content communicating product value.
• Create compelling launch collateral and develop sales tools.
• Edit existing content to improve grammar and tone.

Skills

Writing

Collaboration

Market Awareness

Job description

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Contract: 3-4 months with the possibility of being made permanent

We are looking for a skilled Content Writer to join a large b2b services provider based in Chester. In this position, you will craft impactful content that supports sales efforts, enhances multi-channel marketing initiatives, and vividly articulates our client’s product offerings. Joining the product marketing team, you will lead the implementation of the product content strategy, ensuring comprehensive support for successful market launches through sales pitch decks, playbooks, product sheets, and web content.

Key Responsibilities:

• Craft clear, benefit-led content that effectively communicates product value and differentiation.
• Create compelling launch collateral aligned with product positioning and go-to-market strategies.
• Stay informed on market trends to produce fresh, relevant content for target audiences.
• Develop sales tools such as battle cards, one-pagers, email templates, scripts, and case studies.
• Collaborate with Sales and Product Marketing to address buyer needs, objections, and messaging gaps.
• Produce branded assets, playbooks, training materials, and solution briefs to support partner channels.
• Tailor messaging for partners across various industries and audiences.
• Maintain consistent tone and messaging across all content and formats.
• Edit and improve existing content; support proofreading for grammar and tone.
• Assist with internal communications and broader business content tasks as needed.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.