Product Content Producer

Netacea; Manchester; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Join a leading cybersecurity organization as a Product Content Producer, where your creativity and attention to detail will help shape the voice of the brand. In this dynamic role, you'll craft compelling narratives that simplify complex ideas, ensuring clarity and engagement across various channels. This innovative firm offers a collaborative environment that values your contributions, allowing you to drive measurable increases in brand awareness and lead conversion rates. With flexible working arrangements and opportunities for professional growth, this position is perfect for someone passionate about technology and content creation. If you're ready to make an impact, we want to hear from you!

Benefits

Flexible working arrangements

Collaborative environment

Professional growth opportunities

Impactful projects

Qualifications

• 3+ years in copywriting or content production with a focus on clarity and engagement.
• Expertise in on-page SEO and collaboration with design teams.

Responsibilities

• Create and manage content that drives action and aligns with brand identity.
• Collaborate with teams to develop sales enablement materials and customer-centric content.

Skills

Copywriting

SEO Optimization

Content Strategy

Analytical Skills

Collaboration

Project Management

Education

Bachelor's Degree in Communications, Marketing, or related field

Tools

SEMrush

MarketMuse

Flesch-Kincaid readability tools

Job description

We are looking for a creative, detail-oriented individual to join Netacea as our Product Content Producer. This role demands a dynamic content professional who can craft compelling narratives, simplify complex ideas, and captivate audiences across different channels. The ideal candidate will have:

• A strong commitment to simplicity and clarity, with the ability to make content fresh and engaging.
• A genuine passion for technology and a desire to help organizations enhance their cybersecurity.
• Excellent organizational skills and a proactive, independent approach to work.
• A minimum of three years of experience in a copywriting or content production role.
• On-page SEO expertise, with familiarity with tools like SEMrush or MarketMuse.
• A solid understanding of how people interact with technology and content.
• The ability to collaborate effectively across teams and manage external contributors.

Responsibilities & Accountabilities:

• Content Creation & Strategy: Research, write, review, and edit content that drives action—whether it’s clicks, downloads, or sign-ups—aligned with Netacea’s tone and voice.
• Tone-of-Voice Champion: Ensure consistency in style, tone, and clarity across all content, acting as the guardian of Netacea’s brand identity.
• SEO Optimization: Enhance all content for on-page SEO, ensuring it ranks well and reaches the right audience.
• Blog Strategy Management: Support the blog strategy by researching topics, identifying gaps, and creating content that aligns with quarterly themes and GTM priorities.
• Visual Collaboration: Work closely with designers to complement text with visual elements like charts and images, ensuring a cohesive user experience.
• Sales Enablement & Training: Partner with the Product and Commercial teams to develop sales enablement materials, including demo videos, training decks, and customer journey maps.
• Customer-Centric Content: Develop messaging that resonates with customer personas, aligns with their needs, and drives engagement throughout the sales funnel.
• Project Leadership: Manage content projects, including coordinating with freelancers and contractors, ensuring timely delivery and quality output.

Skills & Knowledge You’ll Need:

• Demonstrated ability to write clear, compelling, and action-oriented content.
• Proficiency in leveraging data and insights to create targeted, effective messaging.
• Knowledge of Flesch-Kincaid readability scoring or similar tools.
• Basic understanding of design principles and how to integrate visuals effectively.
• Strong analytical skills to assess content performance and iterate for improvement.
• Familiarity with B2B SaaS, particularly in cybersecurity or related industries, is a bonus.
• Working from home will be the default albeit with travel to Netacea’s office in Manchester required from time-to-time – Manchester (or surrounding areas) based is possible.
• Looking for someone to start ASAP.
• Someone who can take ownership of tasks, prioritise, and deliver.

What We Offer:

• The opportunity to shape the voice and tone of a leading cybersecurity organization.
• A collaborative and innovative environment where your contributions make a direct impact.
• Professional growth through exposure to dynamic projects and cross-functional teamwork.
• Flexible working arrangements, with a focus on outcomes rather than hours.

Key Objectives / Outcomes:

• Drive measurable increases in brand awareness, content engagement, and lead conversion rates.
• Ensure all content aligns with Netacea’s strategic goals and customer personas.
• Build a library of impactful, SEO-optimized assets that support sales and marketing initiatives.
• Foster a unified tone and style across all channels, strengthening Netacea’s brand identity.